قصة نجاح

Where Indian authenticity meets the vision of modern commerce

In the highly competitive world of abayas, Amira Al-Faraj has managed to carve out a unique niche for her brand, "Al-Alia." She was not just an abaya merchant, but a visionary who built an abaya brand that merges the authenticity, aesthetics, and intricate embroidery of Indian heritage with designs tailored to the Gulf abaya style.

قصة نجاح

Where Indian authenticity meets the vision of modern commerce

"Salla wasn't just helpful, it provided solutions to problems and boosted growth through its tools and support. Today, 80% of my sales have come through Salla's tools."

“

Amira Al-Faraj, founder of Al-Alia Abayas

—

"Salla wasn't just helpful, it provided solutions to problems and boosted growth through its tools and support. Today, 80% of my sales have come through Salla's tools."

“

Amira Al-Faraj, founder of Al-Alia Abayas

—

600%
نمو المبيعات
من موسم لآخر
600%
نمو المبيعات
من موسم لآخر
600%
نمو المبيعات
من موسم لآخر

80%

from sales

Via Salla support tools

Templates

She bought it to continuously improve the store

2018

The beginning of the dream

From passion to a distinctive brand

The challenge

How can an ambitious female merchant run an abaya store with unique Indian designs without an integrated platform to help her manage orders, invoicing, and reporting?

The challenge was clear: building a website was too expensive and difficult for a beginner merchant, and the only alternative was exhausting manual work.

Previously, there was no platform focused on order management, invoicing, and reporting. Amira relied on WhatsApp and Instagram to receive orders, which was a manual process that drained time and effort.

Each conversation took at least two minutes to collect product details, size, color, as well as shipping and delivery information.

Amira says: "Gathering this data was extremely tiring for me and my team." She did not have a dedicated staff; instead, her sisters and family members were the ones supporting her. This manual system was a real obstacle to the store's growth and expansion.

The challenge

How can an ambitious female merchant run an abaya store with unique Indian designs without an integrated platform to help her manage orders, invoicing, and reporting?

The challenge was clear: building a website was too expensive and difficult for a beginner merchant, and the only alternative was exhausting manual work.

The solution

Amira joining Salla was a radical turning point in her business career.

She describes it as a "very, very exceptional experience in every sense of the word."

With Salla, she built a professional online abaya store that reflects the identity of "Al-Alia" with its unique Indian designs.

The platform provided her with integrated tools that automated everything: from issuing invoices and shipping bills, to organizing, preparing, and managing orders professionally. Even listing product details became easy and smooth.

The solution

Amira joining Salla was a radical turning point in her business career.

She describes it as a "very, very exceptional experience in every sense of the word."

Salla tools that made a difference

Amira didn't just settle for basic solutions; she delved deeper into Salla's tools to achieve growth:

Targeting abandoned carts

Through the "Cartat" app, one of the Salla apps, she was able to recover a large percentage of hesitant customers. Amira says: "Here, I am demonstrating the customer's value to me; as a merchant, I need you, and you are among the special customers."

Offers and Bundles

Easy Payment (Tabby and Tamara)

Improve Store Appearance (Themes)

Marketing Tools