قصة نجاح
How Salla became a strategic partner in launching the world's largest gaming brand in the Kingdom
قصة نجاح
How Salla became a strategic partner in launching the world's largest gaming brand in the Kingdom
"With Salla, we felt as if we had an army of tech experts helping us achieve our ambitions... The Salla team were wish-granters for us."
“
“
E-commerce Manager, AIC Company
،
Mohamed
—
"With Salla, we felt as if we had an army of tech experts helping us achieve our ambitions... The Salla team were wish-granters for us."
“
“
E-commerce Manager, AIC Company
،
Mohamed
—
600%
نمو المبيعات
من موسم لآخر
600%
نمو المبيعات
من موسم لآخر
600%
نمو المبيعات
من موسم لآخر
8 million
Total Sales
Launch phase
25%
The company's total income from Salla
12,000 clients
Number of customers
About Nintendo Store Saudi Arabia
Nintendo Store Saudi Arabia is the official store for Nintendo products in the Kingdom of Saudi Arabia, operated by AIC as the exclusive distributor for Nintendo in the region.
The online store was established in April 2025 after a planning period that began in 2023, to become the premier destination for Nintendo game enthusiasts in Saudi Arabia.
AIC is the second largest game distribution company in the Kingdom, holding exclusive distribution rights for Nintendo, Take Two, and Hori. The company's ambition is to establish Nintendo Arabia to cover the entire Middle East and North Africa region.
About Nintendo Store Saudi Arabia
Nintendo Store Saudi Arabia is the official store for Nintendo products in the Kingdom of Saudi Arabia, operated by AIC as the exclusive distributor for Nintendo in the region.
The online store was established in April 2025 after a planning period that began in 2023, to become the premier destination for Nintendo game enthusiasts in Saudi Arabia.
AIC is the second largest game distribution company in the Kingdom, holding exclusive distribution rights for Nintendo, Take Two, and Hori. The company's ambition is to establish Nintendo Arabia to cover the entire Middle East and North Africa region.
Why e-commerce?
The company faced a clear challenge: traditional retailers do not support all Nintendo products.
Complementary products and exclusive releases such as Amiibo and Game & Watch did not receive attention from retailers, depriving customers of access to them.
• Supporting all products, even those not supported by retailers
• Launching exclusive products directly to customers
• Product delivery on the official launch date (Street Date)
• Achieving clear monthly sales targets
"The only way to ensure fairness for customers is to make products available through our website"
— Mohammed - AIC
Why e-commerce?
The company faced a clear challenge: traditional retailers do not support all Nintendo products.
Complementary products and exclusive releases such as Amiibo and Game & Watch did not receive attention from retailers, depriving customers of access to them.
• Supporting all products, even those not supported by retailers
• Launching exclusive products directly to customers
• Product delivery on the official launch date (Street Date)
• Achieving clear monthly sales targets
"The only way to ensure fairness for customers is to make products available through our website"
— Mohammed - AIC
Salla tools that made the difference
Nintendo used a set of basket tools
1
Pre-order (Pre-orders)
The pre-order feature was crucial to Nintendo's success. In the gaming world, launching products on their official release date (Street Date) is extremely critical. Salla developed this feature specifically to meet the store's needs, allowing customers to reserve products in advance and guarantee they receive them on launch day.
2
Out-of-the-box integrations
3
Continuous Technical Support
4
Advanced Customization
5
Ease of use
Salla tools that made the difference
Nintendo used a set of basket tools
1
Pre-order (Pre-orders)
The pre-order feature was crucial to Nintendo's success. In the gaming world, launching products on their official release date (Street Date) is extremely critical. Salla developed this feature specifically to meet the store's needs, allowing customers to reserve products in advance and guarantee they receive them on launch day.
2
Out-of-the-box integrations
3
Continuous Technical Support
4
Advanced Customization
5
Ease of use
Why Salla?
After studying the experiences of other companies in the Saudi market, AIC chose the Salla platform for several fundamental reasons.
The previous experience of some competing companies in e-commerce was not successful, which made the company act with extreme caution in choosing the right platform. Salla was not just an e-commerce platform, but a true strategic partner. Since day one, the team felt that Salla was part of their team and not an external service provider.
Why Salla?
After studying the experiences of other companies in the Saudi market, AIC chose the Salla platform for several fundamental reasons.
The previous experience of some competing companies in e-commerce was not successful, which made the company act with extreme caution in choosing the right platform. Salla was not just an e-commerce platform, but a true strategic partner. Since day one, the team felt that Salla was part of their team and not an external service provider.
Launch Experience: From Challenge to Success
The launch was a real challenge
The team started working on the website a few months before the product launch date; the goal was highly ambitious, but the Salla team worked day and night to ensure a timely launch.
Most impressively, the team developed the Pre-orders feature specifically for Nintendo, even though it did not exist on the platform before. They also added custom restrictions preventing a customer from purchasing more than once a day to ensure fairness among all customers.
"Salla's team worked day and night with us to ensure the launch was on time... we felt they were part of our team from the very beginning"
— Mohammed - AIC Company
Launch Experience: From Challenge to Success
The launch was a real challenge
The team started working on the website a few months before the product launch date; the goal was highly ambitious, but the Salla team worked day and night to ensure a timely launch.
Most impressively, the team developed the Pre-orders feature specifically for Nintendo, even though it did not exist on the platform before. They also added custom restrictions preventing a customer from purchasing more than once a day to ensure fairness among all customers.
"Salla's team worked day and night with us to ensure the launch was on time... we felt they were part of our team from the very beginning"
— Mohammed - AIC Company
Advice for merchants
For every merchant considering entering the world of e-commerce, the advice is clear: do not waste your time and money building a platform from scratch. Many merchants believe they need to build their own custom website, only to lose thousands of riyals before realizing the truth.
Salla is the easiest and fastest way to get started. A proven and successful platform, with continuous technical support, and ready-made integrations with everything you need.
"Salla is an excellent choice... the easiest way to save money from being wasted. Something tried and proven to work."
Advice for merchants
For every merchant considering entering the world of e-commerce, the advice is clear: do not waste your time and money building a platform from scratch. Many merchants believe they need to build their own custom website, only to lose thousands of riyals before realizing the truth.
Salla is the easiest and fastest way to get started. A proven and successful platform, with continuous technical support, and ready-made integrations with everything you need.
"Salla is an excellent choice... the easiest way to save money from being wasted. Something tried and proven to work."
ابدأ قصة نجاحك مع سلة
Available in
Saudi Arabia
United Arab Emirates
Salla partners
Resources and support
All rights reserved to Salla Holding Company © 2026
+966 920031659
Mecca, Saudi Arabia
info@salla.sa
Available in
Saudi Arabia
United Arab Emirates
Salla partners
Resources and support
All rights reserved to Salla Holding Company © 2026
+966 920031659
Mecca, Saudi Arabia
info@salla.sa
Available in
Saudi Arabia
United Arab Emirates
Salla partners
Resources and support
All rights reserved to Salla Holding Company © 2026
+966 920031659
Mecca, Saudi Arabia
info@salla.sa