3 min read
Makkah – From a box of chocolates shared at a family gathering, to a cake enjoyed at a workplace celebration, or a simple gift exchanged between friends, few occasions in Saudi Arabia are complete without something sweet that carries meaning beyond taste.
It is from these everyday moments that Aani & Dani built its brand around creating moments of happiness. Today, the company is bringing that experience into ecommerce through Salla.
Aani & Dani was founded in Riyadh in 1998 by Khalid Al Othaim, based on the belief that the Saudi market deserved premium chocolates and sweets made with world-class craftsmanship while remaining fresh and close to local tastes.
That idea is reflected in the brand’s name itself: “Aani” means fresh, while “Dani” means close.
With what the brand describes as more than 50 branches across the Kingdom, Aani & Dani continues its journey today under its newly introduced Kingdom of Happiness identity. The ambition is to become more than a destination for chocolates, cakes, and sweets, and instead build a brand around creating moments of happiness and bringing people together.
The brand’s digital expansion through Salla gives Aani & Dani access to an integrated ecommerce ecosystem covering the creation and management of its online store, payment solutions, logistics, and business development tools.
This allows Aani & Dani to stay focused on what it does best, creating chocolates and sweets, while Salla supports the technology and operations behind the digital shopping experience.
Mai Kanounji, CEO of Aani & Dani, said:
“We chose Salla because it provides an integrated ecosystem that brings together store creation and management, payment solutions, logistics, and other tools that help us develop our business.
What mattered most to us was having a partner that can grow with us and give us the flexibility to continuously improve the customer experience, ensuring a simple and seamless purchasing journey from the moment an order is placed until the product arrives.”
Nawaf Hariri, Founder and CEO of Salla, said:
“We are proud to welcome Aani & Dani to Salla. It is a Saudi brand that has transformed chocolates and sweets into a celebratory experience built around its Kingdom of Happiness identity.
This collaboration reflects Salla’s ability to enable national brands to reach their customers through seamless digital experiences and support their growth both within Saudi Arabia and beyond.”
The move reflects the growing role of ecommerce in helping Saudi brands bring their products closer to customers and expand their reach, as Salla continues to enable tens of thousands of stores and brands to grow across the Kingdom and beyond.
About Aani & Dani
Aani & Dani was founded in Riyadh in 1998 by Khalid Al Othaim.
The Saudi brand specializes in premium chocolates, cakes, and sweets, combining international craftsmanship with Saudi tastes.
Its name reflects the idea at the heart of the brand: “Aani” means fresh and “Dani” means close.
With what the brand describes as more than 50 branches across the Kingdom, Aani & Dani continues its journey under its Kingdom of Happiness identity.
About Salla
Salla is a leading Saudi ecommerce platform, the first ecommerce platform founded in Saudi Arabia and the largest in the Middle East, with more than 65,000 active subscribed stores and over SAR 45 billion in sales generated through Salla stores.
Salla enables merchants to create their online stores and connect them to an integrated ecosystem of payment, shipping, inventory management, and marketing solutions.
