3 min read
A leading name in luxury men’s fabrics across Saudi Arabia and the Gulf, Al-Jedaie is bringing more than 50 years of heritage into ecommerce through Salla.
Makkah – Fabric is the foundation of a well-made thobe, and for many Saudi customers, quality is non-negotiable. That belief has shaped Al-Jedaie’s reputation for more than half a century. Today, the brand is bringing that same standard of quality into a digital shopping experience through Salla, making its premium fabrics easier for customers to discover and purchase online.
Al-Jedaie’s story in men’s fabrics spans more than five decades. Over that time, the company has built deep expertise in the category and established partnerships with leading international fabric brands, allowing it to offer a broad range of summer, formal, everyday, and natural cotton fabrics, alongside winter collections made from technical textiles and natural wool.
That experience has helped establish Al-Jedaie as one of the most recognized names in premium men’s fabrics across Saudi Arabia, the Gulf, and the wider Arab region.
Its digital expansion through Salla is the next step in that journey, giving customers a smoother purchasing experience while providing the brand with integrated marketing tools and connectivity options. This allows Al-Jedaie to stay focused on what it does best: selecting high-quality fabrics and serving its customers.
Mohammed Al-Kathiri, Marketing Manager at Al-Jedaie, said:
“We chose Salla because of how well the platform is designed for the local customer, helping us create a shopping experience that is simple and seamless.”
Nawaf Hariri, Founder and CEO of Salla, said:
“We are proud that Al-Jedaie for Men’s Fabrics, a brand with more than half a century of heritage in the category, has chosen Salla to bring that legacy into the digital experience.
This collaboration reflects Salla’s ability to enable established Saudi brands to create ecommerce experiences that match the strength of their names and support their growth both within Saudi Arabia and beyond.”
The move reflects the growing role of ecommerce in helping established Saudi brands bring their products closer to customers and expand their reach, as Salla continues to enable tens of thousands of stores and brands to grow across the Kingdom and internationally.
About Al-Jedaie for Men’s Fabrics
Al-Jedaie is a leading Saudi brand specializing in premium men’s fabrics, with more than 50 years of experience, a network of branches across the Kingdom, and partnerships with leading international fabric brands.
Its portfolio includes a wide selection of summer and winter fabrics, natural cottons, and natural wools, and the brand is recognized as one of the leading names in its category across Saudi Arabia, the Gulf, and the wider Arab region.
About Salla
Salla is a leading Saudi ecommerce platform, the first ecommerce platform founded in Saudi Arabia and the largest in the Middle East, with more than 65,000 active subscribed stores and over SAR 45 billion in sales generated through Salla stores.
Salla enables merchants to create and manage their online stores through an integrated ecosystem of payments, shipping, inventory management, and marketing solutions.
