Makkah – Rarely does a Saudi occasion pass without an oud burner releasing its fragrant aroma in the majlis, or a bottle of perfume being gifted to celebrate a dear guest. This deeply-rooted presence of oud and perfume in the daily lives of Saudis and Gulf residents is what has established a few names as part of the collective memory, led by "Almajed 4 Oud".

Today, Almajed 4 Oud is bringing its experience to e-commerce via its digital store: https://sa.almajed4oud.com/ar/ on the Salla platform, in a step that supports its ambition to expand into new markets beyond the borders of the Gulf.

The story of Almajed 4 Oud dates back to 1956, when it set out to establish a promising market in the oud trade, culminating today in more than 70 years of experience in the industry of oud, perfumes, and their preparations in the Gulf market. The brand serves its customers through more than 430  points of sale distributed across Saudi Arabia, Kuwait, the UAE, Bahrain, Oman, and Qatar, alongside a factory with a production capacity exceeding 65,000 products daily, and a wide selection of Eastern and Western perfumes, oud, incense, musk, and saffron.

Currently, Almajed 4 Oud is the only company specialized in the perfumes and oud sector listed on the main market of the Saudi Exchange (Tadawul), since its shares began trading (Symbol: 4165) in October 2024, reflecting its leading position in the sector and giving its digital expansion through Salla an additional dimension in its growth journey.

Ibrahim Sulaiman Al-Afif, Director General of Marketing at Almajed 4 Oud, said:

"We chose Salla because it is a reliable Saudi platform, and with our huge customer base and its presence in the Gulf markets, we aspire for this partnership to be a gateway to expansion into further global markets."

For his part, Nawaf Hariri, Founder and CEO of Salla, said:

"We are proud to have Almajed 4 Oud join the Salla platform, as it is a long-standing Saudi brand summarizing seven decades of leadership in the oud and perfume industry. Brands of such ambition and scale are what drive us at Salla to develop capabilities that keep pace with the requirements of international expansion, and we look forward to being a partner in transferring this Saudi heritage to global markets."

This step reflects the growing role of e-commerce in enabling long-standing Saudi brands to expand their presence and reach new customers, while Salla continues to empower tens of thousands of stores and brands to grow inside and outside the Kingdom.

About Almajed 4 Oud

A leading Saudi company established in 1956, it is considered one of the most prominent brands in the oud and perfume industry in the Gulf market, and the first company specialized in the sector to list its shares on the main market of the Saudi Exchange (Tadawul) (Symbol: 4165). It serves its customers through more than 430  points of sale in Saudi Arabia, Kuwait, the UAE, Bahrain, Oman, and Qatar, and produces a wide selection of perfumes, oud, and incense through its factory, whose production capacity exceeds 65,000  products daily.

About Salla

Salla is a leading Saudi platform in e-commerce solutions, considered the first e-commerce platform in Saudi Arabia and the largest in the Middle East, with more than 65,000 active subscribed stores and a sales volume exceeding 45 billion riyals from Salla stores. Salla allows merchants to set up their online stores and link them to an integrated ecosystem of payment, shipping, inventory management, and marketing solutions.

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