Makkah Al-Mukarramah – In the days leading up to Eid, men's thobe showrooms are filled with fathers and their sons; a new thobe is a tradition without which the joy of Eid is incomplete. Demand multiplies during just a few weeks of the year, turning the selection of size and fabric into a race against time. In a market where spending centers around seasons and special occasions—from Eid holidays to weddings—staying close to customers in their moment of need means a thobe should be just a click away, not a car ride away. Against this backdrop, Al-Shiaka, one of the leading Saudi brands in ready-to-wear men's apparel, announced its launch on the Salla platform through its online store.

Al-Shiaka's journey dates back to 1971, when it began in Taif under the name "Dunya Al-Aswaf Establishment," specializing in premium menswear fabrics, before expanding into ready-to-wear thobes to become "Al-Shiaka"—one of the most prominent brands in the Saudi market. Al-Shiaka did not stop at thobes; it expanded into complementary menswear categories, allowing customers visiting its showrooms to walk out with the complete Saudi gentleman's look: the Shemagh and Ghutra that crown regal presence, the Sadiri (vest) that accompanies the thobe during winter and formal occasions, and footwear that completes the look, alongside sleepwear and innerwear. Through this expansion, the brand evolved from a thobe maker into a comprehensive menswear destination, offering designs that merge authenticity with modern flair, crafted from fabrics suited to diverse tastes and age groups—a vision that finds its natural extension in the online store, where the entire ensemble comes together in a single cart.

After more than five decades building its footprint across more than 46 showrooms, joining Salla comes as part of the brand's strategy to make e-commerce a cornerstone of its growth plans over the next five years. Al-Shiaka chose Salla for its intuitive store management and customers' familiarity with purchasing across the platform, minimizing friction at checkout, alongside the flexibility it affords business operations and the hands-on support provided by Salla's onboarding and setup team.

Walid Al-Andijani, CEO of Al-Shiaka, said:

"Al-Shiaka started more than fifty years ago as a fabric store in Taif, and grew because its customers trusted the quality of what we deliver and our closeness to them. Today, we place e-commerce at the core of our plans for the next five years. We chose Salla because our customers know and trust the shopping experience it provides, and because it gave us the operational flexibility our business needs, backed by support from their team from day one."

For his part, Nawaf Hariri, Founder and CEO of Salla, said:

"We take great pride in welcoming Al-Shiaka, a brand that has accompanied the Saudi gentleman's elegance for more than five decades and grown with him from Taif across the Kingdom's cities. We are thrilled to be part of their journey at this stage, helping bring their thobes to customers wherever they are through a shopping experience worthy of their name and heritage."

This step reflects the growing role of e-commerce in empowering established Saudi brands to connect their brick-and-mortar showrooms with a digital presence that brings them closer to their customers, while Salla continues to empower tens of thousands of stores and brands to grow both within the Kingdom and beyond.

About Al-Shiaka

Al-Shiaka is a leading Saudi brand in ready-to-wear menswear. Established in 1971 in Taif as "Dunya Al-Aswaf Establishment" specializing in premium fabrics, it later expanded into ready-made thobes to become "Al-Shiaka," one of the foremost brands in the Saudi market. It offers a comprehensive collection of menswear essentials, including thobes, shemaghs, sadiris, sleepwear, and innerwear, featuring designs that combine authenticity with modern style. It serves customers across more than 46 showrooms throughout the Kingdom, as well as via its online store.

About Salla

Salla is a pioneering Saudi e-commerce solutions platform, recognized as the first e-commerce platform in Saudi Arabia and the largest in the Middle East, with more than 65,000 active subscribed stores and total sales surpassing SAR 45 billion through Salla stores. Salla enables merchants to set up their online stores and integrate them seamlessly with a comprehensive ecosystem of payment, shipping, inventory management, and marketing solutions.

Media Contact: Press@salla.sa