Makkah Al-Mukarramah, September 30, 2026 — With the first night the summer heat subsides, a ritual well-known to Saudis recurs: Kashtah and camping. These leisure traditions, shared by most Saudis, begin with the onset of milder weather, bringing unforgettable memories: car trunks being opened, tents folded since last year being pulled out to be pitched once again, a missing mattress, and camping gear in need of checking and restocking. Specifically in this season, outdoor trip gear transforms from a seasonal commodity into a cherished family tradition, where tents are passed down just as the tradition itself is inherited.

It is precisely from this season that today’s news begins: "Alkadi Outdoor" has announced joining the Salla ecosystem and launching its online store, in a step that brings one of the oldest Saudi brands in the outdoor and camping sector into an integrated digital channel, following a journey that began in 1967.

Through its new store, the brand offers a range covering trip needs from start to finish: camping, desert, and diwaniyah tents, awnings and windbreaks, sleeping essentials and mattresses, chairs and tables, stoves and gas canisters, water bladders, and Kashtah gear—categories the brand has developed over decades to suit the nature of the Saudi and Gulf markets.

This step is an extension of Alkadi Outdoor’s strategy to develop its e-commerce channel alongside its physical branches, offering customers a unified, seamless experience transitioning between brick-and-mortar stores and the online platform, while enabling the brand to reach regions beyond its physical footprint. The brand notes that choosing Salla was driven by the platform's ease of store management, integration with payment and shipping solutions, and marketing and analytics tools that support performance growth, alongside its close alignment with the local customer’s needs.

Mr. Abdulaziz Alkadi, General Manager of Alkadi Outdoor, said: “Since Alkadi Outdoor was founded in 1967, we have been committed to continually evolving the brand in line with our customers' changing needs. Joining Salla represents a significant step in enhancing our digital experience and reaching our customers faster and more easily, all while maintaining the expertise and quality for which Alkadi Outdoor has been known for decades.”

For his part, Mr. Nawaf Hariri, Founder and CEO of Salla, said: “There are brands that do not merely sell a product as much as they preserve a cultural tradition, and Alkadi Outdoor is one of them. We at Salla are delighted to provide the infrastructure carrying this heritage to a fitting digital channel; our greatest pride lies in helping a brand with such history continue doing what it does best.”

This step comes amid a growing trend among established Saudi brands toward empowering their digital channels, an objective Salla champions as an e-commerce platform that enables local brands to manage their online stores and expand their reach both within the Kingdom and abroad.

About Alkadi Outdoor

Founded in 1967, Alkadi Outdoor boasts over five decades of expertise in the outdoor and camping sector in the Kingdom of Saudi Arabia. The brand provides a comprehensive range of outdoor recreation products, including tents, awnings, sleeping and comfort gear, chairs, stoves, and Kashtah supplies, continuously developing products and solutions tailored to the Gulf and Arab markets. Its network includes more than 11 branches spread across several cities and regions in the Kingdom, in addition to its online store.

About Salla

Salla is a leading Saudi e-commerce solutions platform, recognized as the first e-commerce platform in Saudi Arabia and the largest in the Middle East, with over 65,000 active subscribed stores and a total sales volume exceeding SAR 45 billion generated by Salla merchants. Salla enables merchants to set up their online stores and connect them to an integrated ecosystem of payment, shipping, inventory management, and marketing solutions.

Media Contact: Press@salla.sa