The Saudi modest-fashion brand, founded in Jeddah in 2015, continues its growth on Salla, offering customers across the Kingdom an easy and familiar shopping experience

Makkah – In the Saudi woman's wardrobe, the abaya is no longer a piece chosen for occasions alone. As women's presence in work, education and public life has grown, a single day now moves between the office, errands and family visits, and demand has shifted toward pieces that combine elegance with practicality and stay with her from morning to evening. Out of this shift, a broad space has opened in the modest-fashion market, where a piece is designed for the ordinary day before the occasion.

This is the space where Kaf Meem operates: the Saudi brand specializing in abayas, headscarves and women’s clothing, which has announced it is joining Salla to continue its growth through its online store.

Founded in Jeddah in 2015, Kaf Meem has spent more than 11 years in the Saudi market building its presence on contemporary, practical designs that keep pace with every detail of a Saudi woman's day, making its pieces part of her everyday look, not only her occasion wardrobe.

The brand chose Salla as a solution that serves its business needs with high efficiency, and as a Saudi platform that understands the local customer. Kaf Meem's customers are also used to shopping on Salla stores, giving them an easier and more familiar experience from their very first visit.

Karima Saleh, Co-Founder and Chief Creative Officer at Kaf Meem, said:

“Since 2015, we have been designing pieces that women live in every day, not only on special occasions. Today, we continue our journey on a platform that serves our growth efficiently and gives our customer a shopping experience that feels easy and familiar to her.”

Nawaf Hariri, Founder and CEO of Salla, said:

“We are proud to welcome Kaf Meem to Salla: a brand that set out from Jeddah to design for every detail of a Saudi woman's day, and that has built a relationship of trust with its customers over more than a decade. We are delighted to be part of its next chapter, and to bring its pieces closer to its customers wherever they are.”

This step reflects the growing role of e-commerce in enabling Saudi brands to reach their customers and expand their presence, as Salla continues to empower tens of thousands of stores and brands to grow inside and outside the Kingdom.

About Kaf Meem

A Saudi modest-fashion brand founded in Jeddah in 2015, specializing in abayas, headscarves and women's clothing, and designing contemporary, practical pieces suited to every detail of a Saudi woman's day.

About Salla

Salla is a leading Saudi e-commerce solutions platform. It is the first e-commerce platform in Saudi Arabia and the largest in the Middle East, with more than 65,000 active subscribed stores and sales exceeding SAR 45 billion through Salla stores. Salla enables merchants to create their online stores and connect them to an integrated ecosystem of payment, shipping, inventory management and marketing solutions.

Media contact: Press@salla.sa