3 min read

Makkah, November 10, 2026 — In bakeries and pastry workshops, time does not revolve around the hours of the clock, but around peak seasons of demand: Ramadan, Eid holidays, weddings, and family gatherings, when the demand for flour, butter, cream, and chocolate surges within just a few days. During these seasons, bakers are not merely searching for a specific item as much as they are looking for a supplier who guarantees that what they need is available when they need it.
From this perspective, "Bakers Hub" opens its digital doors on "Salla" through its online store and app, reaching bakers across various regions of the Kingdom with the same products and offers they are accustomed to in its physical branches.
Bakers Hub is part of the Ahmed Abdulwahab Abed Holding Group, a name well known to bakers in the Kingdom for many years. Today, its store features sections ranging from flour, yeast, butter, cream, and cheese, to chocolate, fillings, sauces, and cake mixes, as well as baking trays, molds, and dough mixers. The number of orders fulfilled by the store via Salla has exceeded 26,000 orders since its launch.
Sulaiman Al-Basha, Marketing Manager at Bakers Hub, stated:
"We chose Salla because it is a Saudi platform that understands the local market and customer needs, offering integrated solutions that make it easier for us to manage our store and orders, while providing our customers with a smooth and reliable purchasing experience. We look forward to Bakers Hub reaching every baker in the Kingdom wherever they are, with the exact same products and promotions they are accustomed to in our branches, and through an easier and faster ordering process."
Choosing "Salla" provides Bakers Hub with an integrated ecosystem to manage the store and orders, while its team dedicates itself to what it does best: supplying raw materials and supplies to everyone working in the bakery sector.
For his part, Nawaf Hariri, Founder and CEO of Salla, said:
"We are proud that Bakers Hub chose Salla as its digital gateway; it is a brand that has accompanied bakers for many years with all the ingredients and supplies they require, and today it translates that trust into a store and application reaching every baker in the Kingdom. This step reflects the ability of specialized brands to bring their sector closer to their customers and make it far more accessible."
Thus, "Bakers Hub" remains a trusted name known to bakers, now closer to them than ever, while Salla continues to empower tens of thousands of stores and brands to grow both inside and outside the Kingdom.
About Bakers Hub
Bakers Hub is a specialized destination for raw materials and bakery and pastry supplies, and is part of the Ahmed Abdulwahab Abed Holding Group. It serves professional bakers, home-based business owners, and baking enthusiasts through its branches spread across different regions of the Kingdom, as well as via its online store and app on the Salla platform.
About Salla
Salla is a leading Saudi e-commerce solutions platform. It is recognized as the first e-commerce platform in Saudi Arabia and the largest in the Middle East, with more than 65,000 active subscribed stores and total sales surpassing 45 billion SAR from Salla stores. Salla enables merchants to set up their online stores and connect them with an integrated suite of payment, shipping, inventory management, and marketing solutions.
Contact: Press@salla.sa
