قصة نجاح

From a capital of 165 riyals to a market value exceeding 50 million riyals and reaching 38 countries

قصة نجاح

From a capital of 165 riyals to a market value exceeding 50 million riyals and reaching 38 countries

It started after I got married and had my daughter Raghad. My husband and I were going through difficult financial circumstances at the time. For the very first order, the client was the one who transferred the amount—one hundred and sixty-five riyals—because I didn't even have the capital for the project. How were we going to open a factory starting with just one hundred and sixty-five riyals? From one hundred and sixty-five, we reached an estimated market value of more than fifty million for the project, and our products have reached thirty-eight countries around the world.

“

Founders of Henna Raghad

Suzan Al-Malki and Khalid Al-Juhani

—

“

Founders of Henna Raghad

Suzan Al-Malki and Khalid Al-Juhani

—

600%
نمو المبيعات
من موسم لآخر
600%
نمو المبيعات
من موسم لآخر
600%
نمو المبيعات
من موسم لآخر

+50 million riyals

Market value of the project

38 countries

The store's products have reached around the world

Zero financing

Complete reliance on self-funding since inception

The challenge

The biggest challenge was starting from scratch under very difficult financial circumstances during the Corona pandemic,

Without having any capital for the project. In addition to the difficulty of turning a simple idea (selling a henna mixture) into an institutional project and an integrated factory, and overcoming logistical obstacles to reach global markets with the product.

The challenge

The biggest challenge was starting from scratch under very difficult financial circumstances during the Corona pandemic,

The solution

The solution lay in starting immediately and directly by relying on prepaid orders to provide the initial liquidity, and choosing the Salla platform to establish the online store professionally.

Salla provided the technical infrastructure that enabled the couple to manage orders, organize international shipping operations, and expand the scale of sales without the need for huge initial investments.

The solution

The solution lay in starting immediately and directly by relying on prepaid orders to provide the initial liquidity, and choosing the Salla platform to establish the online store professionally.

Salla tools that made a difference

Ease of establishment and order management

The Salla platform enabled the work team to launch the store quickly and receive and manage orders with high efficiency since day one.

International Shipping Solutions

Reports and Statistics

Salla tools that made a difference

Ease of establishment and order management

The Salla platform enabled the work team to launch the store quickly and receive and manage orders with high efficiency since day one.

International Shipping Solutions

Reports and Statistics

Tips from the owner of Raghad Henna Store

Don't let the lack of capital stop you; start with what you have and rely on the pre-order model if necessary.

Choose a partner who complements your skills, and learn how to separate personal and professional relationships in project management.

Link your project to spiritual values such as honoring one's parents and giving charity, as they are the keys to guidance and sustainable success. Always remember that the most beautiful rise comes after the ultimate fall; do not let difficulties break you, but rather learn from them.

Tips from the owner of Raghad Henna Store