The commercial journey began before Zahia as an Instagram abaya store managing orders manually via WhatsApp. With the increase in orders during the COVID-19 pandemic, tracking customers, approvals, and shipping data became an exhausting and error-prone process. Upon entering the abaya sector, a bigger challenge emerged: sales growth required an organized system, custom designs, precise measurements, and clear steps ensuring the abaya arrives with the quality the customer sees in the store.

The store launched with about 15 products, and daily sales initially started between 15,000 and 20,000 SAR. With this growth, the team moved from working at home to a dedicated sewing and storage facility, after the first wholesale order of about 150,000 SAR which included 40 to 50 products.