قصة نجاح

The branch pickup feature as an additional sales channel

The Mahatat Al-Binaa (Construction Station) store had a previous experience with another platform, but challenges prompted them to move to Salla, thanks to the platform's ease of use, 24/7 responsive technical support, and continuous developments. One of the most prominent features that gave them a competitive advantage was "in-store pickup," which greatly helped in retaining customers, especially when integrated with the system and inventory tracking.

قصة نجاح

The branch pickup feature as an additional sales channel

The in-store pickup experience was easy and successful, clearly contributing to increased sales and an improved customer experience. Many customers prefer to pick up their orders directly from the branch, which was reflected in their satisfaction and their return to purchase again.

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The construction station team

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The construction station team

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600%
نمو المبيعات
من موسم لآخر
600%
نمو المبيعات
من موسم لآخر
600%
نمو المبيعات
من موسم لآخر

6% - 8%

of the total click and collect orders

Increase sales

Increase the completion rate of instant orders

Higher loyalty

Increase customer retention by providing additional options

The challenge

Before activating the in-store pickup feature, the store faced challenges represented by:

• Customers' need for greater flexibility in receiving orders.

• Loss of some sales opportunities due to the unavailability of a direct pickup option.

The challenge

Before activating the in-store pickup feature, the store faced challenges represented by:

• Customers' need for greater flexibility in receiving orders.

• Loss of some sales opportunities due to the unavailability of a direct pickup option.

The Solution: Salla Tools That Made the Difference

The Building Station store has activated the in-store pickup feature through Salla, which includes:

The Solution: Salla Tools That Made the Difference

The Building Station store has activated the in-store pickup feature through Salla, which includes:

Results

After activating the feature, the store achieved positive and tangible results:

• The branch pickup option has become an important part of the purchase journey, accounting for 6% to 8% of total orders.

• Increase in sales: The feature contributed to raising the order completion rate, especially for customers who prefer to get products immediately without waiting for shipping.

• Improving the customer experience: The feature provided greater flexibility for customers, making it easier for them to choose the most suitable way to receive their orders.

• Increase in customer retention: Contributed to customer retention by providing an additional convenient option for them.