3 min read
Makkah – Al-Ahli Saudi Club continues to strengthen its presence both on and off the pitch following its recent AFC Champions League Elite title, announcing a strategic partnership with Salla as the club’s official ecommerce platform.
The partnership comes at a time of growing momentum around Al-Ahli and gives fans a trusted digital destination for purchasing official club merchandise, as part of a broader vision to turn sporting success into sustainable commercial and digital growth.
Founded in 1937 and one of Saudi Arabia’s most established sports clubs, Al-Ahli will launch its official online store on Salla, bringing its official products and merchandise together in one trusted digital destination. Fans will be able to access official club products more easily, without relying on multiple unofficial channels.
The store will be available at store.alahlifc.sa/ar upon launch.
Salla will provide Al-Ahli with an integrated ecommerce infrastructure covering store operations, payments, and shipping, helping deliver a seamless, secure, and reliable shopping experience for fans wherever they are.
The partnership also opens new commercial opportunities for the club by expanding its official merchandise offering, developing new ways to engage commercially with supporters, and laying the groundwork for exclusive products and future benefits for club members through the online store.
The partnership comes at a time of increased demand for Al-Ahli merchandise, driven by the club’s recent sporting success, most notably its AFC Champions League Elite title. It also reflects the club’s ambition to build a more integrated digital ecosystem that supports commercial growth, strengthens its presence in digital retail, and elevates the fan experience both within Saudi Arabia and internationally.
Amir Tawfik, Chief Commercial Officer at Al-Ahli Club Company, said:
“Launching our official online store on Salla represents an important step in developing our commercial and digital experience in a way that meets the expectations of Al-Ahli fans both in Saudi Arabia and abroad.
We are proud to have a leading Saudi ecommerce platform as our partner on this journey. Salla has demonstrated its ability to enable thousands of brands and entrepreneurs, reflecting the maturity of Saudi technology and its ability to support major sports organizations with digital experiences worthy of their fans, while contributing to the objectives of Saudi Vision 2030 in digital transformation and the national economy.”
Nawaf Hariri, Founder and CEO of Salla, said:
“We are proud to have Salla become the official ecommerce partner of Al-Ahli Saudi Club, one of the Kingdom’s most established and widely supported clubs.
This partnership comes at an exceptional time for the club following its AFC Champions League Elite title, which makes us even more excited to contribute to a digital experience that reflects this momentum and gives fans easy and trusted access to official club merchandise.
The partnership also demonstrates Salla’s ability to enable new sectors, particularly sports, to build advanced ecommerce experiences that support commercial growth and strengthen the connection between fans and the brands they care about.”
Salla, the first ecommerce platform founded in Saudi Arabia and the largest in the Middle East, continues to expand its presence across new sectors, including sports, by enabling clubs and national brands to build advanced ecommerce experiences.
This strengthens Salla’s position as a key enabler of ecommerce in the Kingdom.
About Salla
Salla is a leading Saudi ecommerce platform, the first ecommerce platform founded in the Kingdom and the largest in the Middle East.
The platform serves more than 65,000 active subscribed stores, with sales exceeding SAR 45 billion.
Salla enables merchants to create and manage their online stores through an integrated ecosystem that includes payments, shipping, inventory management, and marketing solutions.
