3 min read
Makkah – Salla, the leading e-commerce solutions platform, announces the launch of Arabian Oud's operations: one of the largest Saudi brands in perfume and oud is expanding its international digital operations through the Salla platform, in a move that reflects a strategic collaboration extending well beyond using the platform as a technical e-commerce solution.
During the digital transformation project, Arabian Oud worked with the Salla team to develop a number of capabilities and features that support expansion into global markets, drawing on its experience managing e-commerce operations across multiple markets in the Middle East, Europe, the Americas, Asia, and Africa.
The collaboration included preparing an advanced list of operational and commercial requirements that strengthened Salla's readiness for international expansion, including support for US tax requirements, integration with global payment gateways, the development of shipping options suited to European and American markets, stronger compliance with data protection and privacy requirements (GDPR), and improved management of multi-country, multi-currency and multilingual stores.
Omar Al-Jasser, CEO of Arabian Oud, said:
"For us, Salla was never just a technology provider, but a partner that worked with us to build capabilities that meet the demands of global e-commerce. This collaboration has made it possible to develop solutions that support the expansion of Saudi brands and their reach to new customers around the world."
For his part, Nawaf Hariri, Founder and CEO of Salla, said:
"We are proud to work with Arabian Oud, a brand with extensive experience in international markets. This collaboration has contributed to developing new capabilities within the platform that strengthen Salla's readiness to enable more Saudi merchants and brands to expand beyond the region."
This collaboration reflects a model of partnership between technology companies and leading brands, in which the operational and commercial expertise accumulated on both sides helps develop solutions better aligned with the requirements of global e-commerce, enabling Saudi companies to reach new markets with confidence and efficiency.
Arabian Oud is one of the most prominent Saudi brands in the fragrance sector, while Salla continues to empower tens of thousands of stores and brands to grow and reach new markets inside and outside the Kingdom. This partnership reflects the growing role of e-commerce in supporting the global expansion of Saudi brands and strengthening their presence in new markets through integrated technical and operational solutions.
About Arabian Oud
Arabian Oud is a Saudi brand founded in Riyadh in 1982 and one of the world's largest luxury fragrance houses. From its factories in Riyadh, it exports more than 50,000 perfumes daily, drawn from over 400 products, to more than 36 countries and 100 cities through 1,200 branches worldwide, including the great perfume capitals such as Paris, London, New York, Dubai and Kuala Lumpur.
About Salla
Salla is a leading Saudi e-commerce solutions platform. It is the first e-commerce platform in Saudi Arabia and the largest in the Middle East, with more than 65,000 active subscribed stores and sales exceeding SAR 45 billion from Salla stores. Salla enables merchants to create their online stores and connect them to an integrated ecosystem of payment, shipping, inventory management and marketing solutions.
