What is UGC?
User-generated content (UGC) is authentic marketing content created by real people who use your product. You send the product — they document the experience.
- From unboxing videos to live demos, UGC comes in many forms: photos, testimonials, usage videos, and more.
- You have full rights to repurpose the content across your channels — website, ads, socials, email, you name it.
- The result? Real stories that build real trust with your audience.