Makkah – From a box of chocolates gifted at a family occasion, to a cake shared at a workplace celebration, or a simple gift that brings friends closer; a Saudi occasion - at home or in the office - is rarely devoid of sweets that carry a meaning greater than their taste. From this daily spirit, "Aani & Dani" set off to craft moments of happiness, and today they are bringing this experience to e-commerce through the "Salla" platform.

Aani & Dani was established in Riyadh in 1998 by Mr. Khalid Al-Othaim, out of a conviction that the Saudi market deserves luxurious chocolates and sweets made with international craftsmanship, yet fresh and close to the local taste. The brand name carries this exact meaning; "Aani" means fresh, and "Dani" means close. Through what the brand describes as more than 50 branches across the Kingdom, Aani & Dani today continues its journey under the identity of "The Kingdom of Happiness", which it recently launched to be more than just a destination for chocolate and cake, becoming a brand that creates moments of happiness and gathers people around it.

The digital expansion through Salla gives Aani & Dani an integrated ecosystem that combines building and managing its online store, payment solutions, logistics services, and business development tools, allowing the brand to focus on what it does best: crafting chocolates and sweets, while Salla handles the technical and operational aspects of the digital shopping experience.

May Qanounji, CEO of Aani & Dani, said:

"We chose Salla because it is an integrated ecosystem that combines store creation and management, payment solutions, logistics, and other tools that help us develop our business. Most important to us was having a partner that keeps pace with our growth, and gives us the flexibility to continuously improve our customer experience, ensuring an easy and smooth purchasing journey from the moment of ordering until the product arrives."

For his part, Nawaf Hariri, Founder and CEO of Salla, said:

"We are proud to have Aani & Dani join the Salla platform, a Saudi brand that has managed to transform chocolates and sweets into a celebratory experience carrying the identity of the Kingdom of Happiness. This collaboration reflects Salla's ability to enable national brands to reach their customers with a seamless digital experience, supporting their growth inside and outside the Kingdom."

This step reflects the growing role of e-commerce in enabling Saudi brands to bring their products closer to their customers and expand their presence, while Salla continues to enable tens of thousands of stores and brands to grow inside and outside the Kingdom.

About Aani & Dani

Aani & Dani was established in Riyadh in 1998 by Mr. Khalid Al-Othaim. It is a Saudi brand specializing in premium chocolate, cakes, and sweets, combining international craftsmanship with Saudi taste. Its name carries the essence of its concept; "Aani" means fresh, and "Dani" means close. Through what the brand describes as more than 50 branches across the Kingdom, it continues its journey under the identity of "The Kingdom of Happiness".

About Salla

Salla is a leading Saudi e-commerce solutions platform. It is the first e-commerce platform in Saudi Arabia and the largest in the Middle East, with more than 65,000 active merchant stores and a sales volume exceeding 45 billion SAR from Salla stores. Salla enables merchants to set up their online stores and link them with an integrated ecosystem of payments, shipping, inventory management, and marketing solutions.

For Media Inquiries

Press@salla.sa