«ديوان الذهب» تنضمّ إلى منصّة سلة وتُطلق متجرها الإلكتروني لبيع السبائك والمشغولات الذهبية بالجملة والتجزئة، في خطوة تنقل خبرة أكثر من عقدين في سوق الذهب السعودي إلى تجربة تسوّقٍ رقمية تصل إلى العميل في كل مدينة.

From Riyadh to the homes of Saudis, "Aani & Dani" brings the luxury chocolate and confectionery experience it began in 1998 to e-commerce via the Salla platform, under its new identity "Kingdom of Happiness".

A strategic partnership that expands the Salla ecosystem beyond ecommerce into physical retail, supporting its vision to shape the future of commerce and help brands reach customers wherever they choose to shop.

The acquisition supports Salla's direction toward building more integrated financial and technical capabilities, enabling merchants to accept payments locally and globally, across digital and physical commerce channels.

The leading Saudi brand in the oud and perfume industry, and the first specialized company in the sector to list its shares on the Saudi main market (Tadawul), is enhancing its digital presence through the Salla platform in preparation for its expansion into new markets.

Salla participated in LEAP East in Hong Kong as part of the Saudi delegation, following an invitation from the Ministry of Communications and Information Technology, to showcase Saudi Arabia’s ecommerce ecosystem and explore new opportunities for Saudi merchants to expand into East Asian markets.