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The pioneer of luxury men's fabrics in Saudi Arabia and the Gulf brings half a century of legacy to e-commerce via "Salla" platform
Makkah – Fabric is the secret of appearance, and the foundation of an elegant thobe.. and Saudis do not compromise on their thobes' fabrics. From this conviction, "Al-Jedaie" built its position over half a century, and today it transfers this luxury into a digital experience through "Salla" platform, to place its finest fabrics at the hands of its clients with the easiest purchasing experience.
Al-Jedaie's story in the world of men's fabrics extends for more than fifty years, during which it gained experience that enabled it to build partnerships with the finest specialized international brands, to offer a diverse collection that includes summer, formal, practical, and natural cotton fabrics, and winter fabrics of synthetic fibers and natural wools; until it became the leading name in luxury men's fabrics in Saudi Arabia, the Gulf countries, and the Arab world.
The digital expansion via Salla comes as an extension of this legacy, giving the customer a seamless purchasing experience, marketing tools, and integrated linking options, allowing the brand to focus on what it does best: selecting the finest fabrics and serving its customers.
Regarding the secret of choosing "Salla", Mohammed Al-Katheeri, Marketing Director at Al-Jedaie, said:
«Our choice of Salla was due to its high suitability for the local customer, making their purchasing experience seamless and easy».
For his part, Nawaf Hariri, Founder and CEO of Salla, said:
«We are proud that Al-Jedaie for Men's Fabrics, the prestigious brand in men's fabrics, chose "Salla" platform to transfer half a century of heritage and legacy into the digital experience. This collaboration reflects the platform's ability to enable prestigious Saudi brands to offer a shopping experience worthy of their name, and support their growth inside and outside the Kingdom».
This step reflects the growing role of e-commerce in enabling prestigious Saudi brands to bring their products closer to their customers and expand their presence, while Salla continues to enable tens of thousands of stores and brands to grow inside and outside the Kingdom.
About Al-Jedaie for Men's Fabrics
A leading Saudi brand in high-quality luxury men's fabrics, with more than half a century of experience and a network of branches spread across various regions of the Kingdom, and partnerships with the finest specialized international brands. It offers a wide range of summer and winter fabrics, cottons, and natural wools, and is considered the leading name in its field in Saudi Arabia, the Gulf countries, and the Arab world.
About Salla
Salla is a leading Saudi platform in e-commerce solutions, considered the first e-commerce platform in Saudi Arabia, and the largest in the Middle East, with more than 65,000 active merchant stores, and a sales volume exceeding 45 billion Riyals from Salla stores. Salla enables merchants to set up their online stores and link them to an integrated ecosystem of payment, shipping, inventory management, and marketing solutions.
