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Al-Qaffary Holding Group adopts Salla platform to expand the reach of its carpet and flooring solutions to a wider segment of customers across various regions of the Kingdom.
Makkah — Al-Qaffary Holding Group (Al-Qaffary Carpets), one of the most prominent Saudi brands in the world of carpets and flooring, has announced the expansion of its digital presence through Salla platform, a step that enhances the reach of its products to customers in regions not yet reached by its physical branches.
Al-Qaffary's journey dates back to 1371 AH (1951 AD), when Haj Naser bin Abdulrahman Al-Qaffary established "Al-Qaffary Shop for Selling Rugs" in Al-Batha area in Haraj Al-Kuwaitiyah in Riyadh, laying the foundation stone for a brand that has today become a prominent name in carpets and flooring. With the legacy passing to his son, Saleh Abdulrahman Al-Qaffary, the group entered an advanced phase of development and expansion that extended to include various regions of the Kingdom, with more than 78 branches, alongside integrated online stores that facilitate the reach of Al-Qaffary's products to a wide segment of customers.
The digital expansion through Salla comes as an extension of this journey, as the platform enables the group to reach customers in regions where its branches have not yet reached, in line with its vision to expand and serve a wider segment of customers in various regions of the Kingdom.
Qaffary Saleh Al-Qaffary, CEO of Al-Qaffary Holding Group, said:
"Since the establishment of Al-Qaffary Holding Group, quality and excellence have formed the core of our strategy. Thanks to the support of local talents, we continue to develop our products and services to offer distinctive carpets and unique flooring solutions that rise to our customers' expectations. We extend our sincere thanks and appreciation to everyone who has been part of our journey, from the dedicated work teams to our valued customers who are the foundation of our success, inspired by the approach of our father, Sheikh Saleh Al-Qaffary, in commitment to providing the best and finest products to the people of our nation."
For his part, Nawaf Hariri, Founder and CEO of Salla, said:
"We are proud to work with Al-Qaffary Holding Group, an ancient brand that has accumulated a legacy spanning decades in serving the Saudi market. Its adoption of Salla reflects the growing role of e-commerce in enabling national brands to expand their reach and serve their customers in every region of the Kingdom."
Al-Qaffary Holding Group includes a number of specialized companies, namely: Al-Qaffary for Custom Tailoring, Al-Qaffary for Projects, Al-Qaffary for Parquet, Al-Qaffary for Carpets, and High Point for Furniture. It offers integrated services including carpet custom tailoring, mosque carpets, hotel carpets, and bedroom carpets. The group has also made its services available online through "Al-Qaffary Carpets" website for selling carpets, and "Al-Qaffary for Custom Tailoring" website for selling custom tailoring products and services.
This step reflects the growing role of e-commerce in enabling Saudi brands to expand their presence and reach new customers, while Salla continues to enable tens of thousands of stores and brands to grow inside and outside the Kingdom.
About Al-Qaffary Holding Group "Al-Qaffary Carpets"
A Saudi joint stock company established in Riyadh in 1371 AH (1951 AD), it is considered one of the most prominent Saudi brands in carpets and flooring, with more than 78 branches in various regions of the Kingdom and integrated online stores. The group includes companies specialized in custom tailoring, projects, parquet, carpets, and furniture, offering integrated carpet and flooring solutions for individuals and sectors.
About Salla
Salla is a leading Saudi platform in e-commerce solutions, considered the first e-commerce platform in Saudi Arabia, and the largest in the Middle East, with more than 65,000 active merchant stores, and a sales volume exceeding 45 billion Riyals from Salla stores. Salla enables merchants to set up their online stores and link them with an integrated ecosystem of payments, shipping, inventory management, and marketing solutions.
