Makkah – In the days leading up to Eid, men's thobe showrooms are bustling with fathers and their sons; a new thobe is a cherished ritual without which Eid joy feels incomplete. Demand surges within just a few weeks of the year, making the selection of size and fabric a race against time. In a market where consumer spending is centered around seasons and special occasions—from Eid celebrations to weddings—staying close to the customer at the exact moment of need means a thobe must be just a click away, rather than a trip across town. Driven by this vision, Al-Shiyaka, one of Saudi Arabia’s most prominent ready-to-wear menswear brands, announced its launch on the Salla platform via its online store.

Al-Shiyaka’s story dates back to 1971, when it was founded in Taif under the name "Dunya Al-Aswaf Establishment," specializing in premium menswear fabrics, before expanding into ready-to-wear garments to become "Al-Shiyaka"—one of the most recognized brands in the Saudi market. Al-Shiyaka didn't stop at thobes; it expanded into adjacent categories that complete traditional attire. Today, anyone walking into its showrooms can leave with a complete Saudi look: the shemagh and ghutra that add dignity and poise, the vest (sudairi) that complements the thobe during winter and formal occasions, stylish footwear to finish the look, along with nightwear and innerwear. Through this expansion, the brand evolved from a garment manufacturer into a comprehensive lifestyle destination for men's essentials, offering designs that blend authenticity with modern elegance, and fabrics tailored to diverse tastes and age groups. This seamless experience naturally extends to its online store, where an entire ensemble can be added to a single shopping cart.

With a presence built over five decades across more than 46 showrooms, joining Salla aligns with the brand’s strategic shift to establish e-commerce as a core pillar of its growth over the next five years. Al-Shiyaka chose Salla for its intuitive store management capabilities, customer familiarity with the platform—which minimizes friction at checkout—the platform's business flexibility, and the dedicated support provided by the setup and onboarding team during the launch phase.

Walid Al-Andijani, CEO of Al-Shiyaka, stated:

"Al-Shiyaka began over fifty years ago as a fabric store in Taif, and it grew because our customers trusted the quality we deliver and our close relationship with them. Today, we place e-commerce at the heart of our roadmap for the next five years. We chose Salla because our customers are familiar with and confident in its shopping experience, and because it provided the flexibility our business needs, backed by solid support from their team since day one."

Nawaf Hariri, Founder and CEO of Salla, added:

"We take great pride in welcoming Al-Shiyaka, a brand that has accompanied the elegance of the Saudi man for more than five decades, growing with him from Taif across the Kingdom. We are delighted to be part of their journey at this stage, helping bring their thobes to customers wherever they are through a shopping experience worthy of their name and heritage."

This step highlights the growing role of e-commerce in enabling established Saudi brands to connect their physical showrooms with a digital presence that brings them closer to their customers, while Salla continues to empower tens of thousands of merchants and brands to grow within the Kingdom and beyond.

About Al-Shiyaka

Al-Shiyaka is a leading Saudi brand in ready-to-wear menswear. Established in 1971 in Taif under the name "Dunya Al-Aswaf Establishment" specializing in premium men's fabrics, it later expanded into ready-to-wear garments to become "Al-Shiyaka," one of the most prominent brands in the Saudi market. It offers a comprehensive collection of men's essentials, including thobes, shemaghs, vests (sudairi), sleepwear, and underwear, with designs that combine authenticity and modernity. It serves customers across more than 46 showrooms throughout the Kingdom, alongside its online store.

About Salla

Salla is a pioneering Saudi e-commerce solutions platform. It is the first e-commerce platform founded in Saudi Arabia and the largest in the Middle East, with more than 65,000 active subscribed stores and total sales exceeding SAR 45 billion generated through Salla merchant stores. Salla enables merchants to set up their online stores and integrate them seamlessly with a comprehensive ecosystem of payment, shipping, inventory management, and marketing solutions.

Media Contact: Press@salla.sa