Makkah Al-Mukarramah, 30 September 2026 — With the very first night the summer heat subsides, a ritual well known to Saudis returns: Kashta and camping. This recreational tradition, shared by most Saudis, begins as the weather improves, bringing unforgettable memories of these outings: a car boot opening, a tent packed away since last year being brought out to be pitched once more, a missing mattress, and camping gear needing checking and replenishing. In this season in particular, camping supplies transform from a seasonal commodity into a family tradition, where the tent is passed down just like the custom itself.

From this very season today's news begins: Al-Qadi Outdoor has announced joining the Salla ecosystem and launching its online store, in a step that brings one of the oldest Saudi brands in the camping and outdoor sector into an integrated digital channel, following a journey that began in 1967.

Through its new store, the brand offers a range catering to journey needs from start to finish: camping, desert, and majlis tents; shades and windbreaks; sleeping gear and mattresses; chairs and tables; stoves and gas equipment; water bladders and kashta essentials—categories developed by the brand over decades to suit the nature of the Saudi and Gulf markets.

This move represents an extension of Al-Qadi Outdoor's strategy to develop its e-commerce channel alongside its traditional brick-and-mortar branches, granting customers a unified experience to transition seamlessly between physical stores and the online platform, while enabling the brand to reach areas outside its physical presence. The brand noted that choosing Salla was driven by the platform's ease of store management, seamless integration with payment and shipping solutions, and marketing and analytics tools that support performance growth, in addition to its alignment with local customer needs.

Mr Abdulaziz Al-Qadi, General Manager of Al-Qadi Outdoor, said: “Since the founding of Al-Qadi Outdoor in 1967, we have been committed to continually evolving the brand in line with our customers' evolving needs. Joining Salla marks an important milestone in enhancing our digital experience, reaching our customers faster and more conveniently, while preserving the expertise and quality for which Al-Qadi Outdoor has been known for decades.”

For his part, Mr Nawaf Hariri, Founder and CEO of Salla, said: “There are brands that do not merely sell a product as much as they preserve a social custom, and Al-Qadi Outdoor is one of them. We at Salla are delighted to provide the infrastructure that brings this expertise to a fitting digital channel; our greatest pride lies in helping a brand with such a rich legacy continue doing what it does best.”

This step comes as part of a growing trend among established Saudi brands towards empowering their digital channels, which Salla champions as an e-commerce platform that enables local brands to manage their stores and expand their reach within the Kingdom and beyond.

About Al-Qadi Outdoor

Founded in 1967, Al-Qadi Outdoor boasts more than five decades of experience in the camping and outdoor recreation sector in the Kingdom of Saudi Arabia. The brand provides a comprehensive range of camping and outdoor activity products, including tents, shades, sleeping and comfort gear, chairs, stoves, and kashta essentials, with products and solutions tailored to the needs of the Gulf and Arab markets. Its network includes more than 11 branches spread across several cities and regions of the Kingdom, alongside its online store.

About Salla

Salla is a leading Saudi e-commerce solutions platform, recognized as the first e-commerce platform in Saudi Arabia and the largest in the Middle East, with more than 65,000 active subscribed stores and total sales surpassing SAR 45 billion through Salla stores. Salla allows merchants to set up their online stores and link them to an integrated ecosystem of payments, shipping, inventory management, and marketing solutions.

Contact: Press@salla.sa