Makkah – The abaya in a Saudi woman’s wardrobe is no longer a piece reserved solely for special occasions. With women's expanding presence across workplaces, academic institutions, and public life, their daily routine now seamlessly shifts between the office, errands, and family visits. Consequently, demand is gravitating toward pieces that effortlessly blend elegance and practicality, staying with them from morning till night. From this shift, a vast space has emerged in the modest fashion market, where garments are designed for the everyday routine before the special occasion.

Operating within this space is "Kaafmeem", the Saudi brand specializing in abayas, scarves, and women’s clothing, which has announced joining the Salla platform to continue its growth through its online store.

Kaafmeem was launched from Jeddah in 2015, and over more than 11 years in the Saudi market, it has established its presence through modern and functional designs that cater to the everyday life of Saudi women, making its pieces a staple of their daily look rather than just occasion wear.

The choice of Salla comes as a solution that efficiently caters to the brand's business requirements and represents a Saudi platform that deeply understands local consumers. Furthermore, Kaafmeem's customers are already familiar with shopping across Salla-powered stores, offering them a smoother, more intuitive experience from their very first visit.

Karima Saleh, Co-Founder and Chief Creative Officer at Kaafmeem, said:

"Since 2015, we have been designing pieces that women can live in every day, not just wear for special occasions. Today, we continue our journey on a platform that efficiently powers our growth and provides our customers with an easy and familiar shopping experience."

For his part, Nawaf Hariri, Founder and CEO of Salla, said:

"We take great pride in welcoming Kaafmeem to Salla; a brand originating from Jeddah to design for the daily details of Saudi women, having built a relationship of trust with its clientele over more than a decade. We are delighted to be part of its upcoming journey, helping bring its collections closer to customers everywhere."

This move reflects the expanding role of e-commerce in empowering Saudi brands to reach their customers and scale their presence, as Salla continues to enable tens of thousands of stores and brands to grow both within the Kingdom and beyond.

About Kaafmeem

A Saudi modest fashion brand launched from Jeddah in 2015, specializing in abayas, scarves, and women’s apparel, designing modern, practical pieces tailored to the everyday life of Saudi women.

About Salla

Salla is a leading Saudi e-commerce solutions platform, recognized as the first e-commerce platform in Saudi Arabia and the largest in the Middle East, with more than 65,000 active subscribed stores and total sales surpassing 45 billion riyals across Salla stores. Salla enables merchants to set up their online stores and integrate them with a comprehensive ecosystem of payment, shipping, inventory management, and marketing solutions.

Contact: Press@salla.sa