3 min read
Makkah – When furnishing a new home, or preparing a room for newlyweds or a newborn, people treat a mattress as a long-term investment that lasts for years, not just a casual purchase. It is an item on which families spend thoughtfully, as its impact is felt every morning. From this consumer behaviour, the market for mattresses and bedding essentials in the Kingdom has taken shape, centered around a strong demand for a hotel-like sleep experience.
In this context, Legend Sleep, the Saudi brand specialising in manufacturing mattresses and bedding accessories, announced its adoption of the Salla platform for its e-commerce operations via its online store, in a strategic step that supports its expansion and brings its products closer to its customers.
Legend Sleep was founded with a vision aimed at delivering a luxurious hotel sleep experience into every home. By focusing on product quality, innovation, and meeting customer expectations, the brand has reinforced its e-commerce footprint, alongside expanding its physical presence to 17 branches across 10 cities in the Kingdom, with more than 150,000 customers having chosen its products.
Adopting Salla allows the brand to enhance the shopping journey for its customers, streamline sales and store management operations, and reach a broader customer segment, in alignment with its expansion and growth roadmap.
Mohamed Manaf Abdulsattar, General Manager of Legend Sleep, stated:
"We chose Salla because it is a Saudi platform that knows the local market thoroughly and understands the needs of both merchants and consumers. This is clearly reflected in the platform's ease of use and the comprehensive solutions it offers across all facets of e-commerce. At Legend Sleep, we believe that comfort begins with the customer experience, and our partnership with Salla represents a new step towards bringing hotel-grade sleep closer to every home across the Kingdom."
For his part, Nawaf Hariri, Founder and CEO of Salla, said:
"At Salla, we are proud that a premier Saudi brand like Legend Sleep has chosen our platform to extend its presence from its 17 showrooms to every home in the Kingdom. A brand trusted by more than 150,000 customers deserves a digital experience that matches their confidence, and we are delighted to be part of its journey in bringing hotel sleep right into Saudi bedrooms."
This move underscores the growing role of e-commerce in empowering Saudi brands to expand their footprint and tap into new customer bases, while Salla continues to support tens of thousands of merchants and brands to grow both within the Kingdom and internationally.
About Legend Sleep
A Saudi brand specialised in manufacturing mattresses and sleeping accessories, owned by Wasa’el Al Rahah Manufacturing Co. Its product range includes mattresses, pillows, mattress toppers, bed linens, and hotel towels. It delivers a luxurious hotel sleep experience at home across 17 branches in 10 cities throughout the Kingdom, alongside its online store powered by Salla.
About Salla
Salla is a leading Saudi platform providing e-commerce solutions. It is recognised as the first e-commerce platform in Saudi Arabia and the largest in the Middle East, hosting more than 65,000 active merchant stores with total sales exceeding SAR 45 billion. Salla enables merchants to set up their online stores and integrate them seamlessly with an end-to-end ecosystem of payment, shipping, inventory management, and marketing solutions.
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