Salla participated in LEAP East in Hong Kong as part of the Saudi delegation, following an invitation from the Ministry of Communications and Information Technology, showcasing Saudi Arabia’s ecommerce ecosystem and exploring new opportunities for Saudi merchants to reach East Asian markets.

Hong Kong – Salla, Saudi Arabia’s leading ecommerce platform, participated in the inaugural edition of LEAP East in Hong Kong as part of the Saudi delegation, following an invitation from the Ministry of Communications and Information Technology.

The event brought together tens of thousands of technology leaders, innovators, and entrepreneurs from around the world, reflecting the growing technology ties between the Middle East and Hong Kong.

Salla participated as one of the key enablers of e-commerce in Saudi Arabia, showcasing the integrated ecosystem it has built to support tens of thousands of Saudi merchants. The company also highlighted opportunities for merchants to expand into East Asian markets, creating new pathways for Saudi products to reach customers around the world.

The participation builds on Salla’s ongoing efforts to strengthen the global presence of Saudi ecommerce and support merchants and brands as they grow beyond their home markets. Today, Salla continues to enable tens of thousands of businesses to build, operate, and scale their commerce both within Saudi Arabia and internationally.

About Salla

Salla is a leading GCC e-commerce platform and the first e-commerce platform founded in Saudi Arabia. It is also the largest ecommerce platform in the Middle East, with more than 65,000 active subscribed stores and over SAR 45 billion in sales generated through Salla stores.

Salla enables merchants to build and manage their online stores through an integrated ecosystem of ecommerce solutions, including payments, shipping, inventory management, and marketing.