Makkah, Saudi technology was not born in laboratories as much as it was born out of necessity. A merchant wanting to sell in their own language, a customer wanting to pay through methods they are accustomed to, and a shipment that must reach an address not accurately defined by maps. From these everyday challenges, Saudi tech companies built their solutions, producing products far closer to the reality of the market than solutions designed for other markets and merely imported—giving them a leading position in the region. And because the challenges of a merchant in Riyadh resemble those in Kuwait, Cairo, and Amman, this technology became exportable. It travels alongside the brands it serves, expanding into markets and countries that share the same language, purchasing habits, and operational challenges.

In this context, Salla, the Saudi e-commerce platform, has been awarded the “Saudi Tech” membership for its product “Salla E-Commerce Platform” (Salla Platform E-Commerce), after the “Made in Saudi” program confirmed that the platform meets all required criteria for joining. The membership grants Salla the right to use the “Saudi Tech” mark on its registered and certified product throughout its validity period, as well as to benefit from its advantages.

“Saudi Tech” is a sub-brand under the “Made in Saudi” program, overseen by the Saudi Exports Development Authority. It is awarded to local tech products in the fields of software, hardware, and emerging technologies, in collaboration with the Ministry of Communications and Information Technology, the Ministry of Industry and Mineral Resources, the Communications, Space and Technology Commission, and the Local Content and Government Procurement Authority. The program aims to boost confidence in national tech products and expand their market presence locally and internationally, supporting the growth of non-oil GDP in line with the objectives of Saudi Vision 2030.

The mark is granted only after a multi-stage verification process, beginning with registering the tech enterprise with the Communications, Space and Technology Commission, followed by product registration and review, culminating in approval by the “Made in Saudi” program team.

Salla launched from Makkah in 2016 and evolved into an integrated platform that allows merchants to set up and manage their online stores, seamlessly integrating with payment, shipping, inventory, and marketing solutions. Achieving the “Saudi Tech” membership signifies that a broad segment of the e-commerce sector in the Kingdom—from startups to major national brands—operates on an officially certified Saudi technical infrastructure, developed locally to meet the needs of both merchants and consumers in the Saudi market.

This accreditation aligns with Salla’s direction toward empowering Saudi brands to expand into markets beyond the Kingdom, as the “Saudi Tech” program focuses on elevating the global presence of national tech products and boosting tech exports to priority markets.

Salla’s induction into the program reflects the growing role of national technology within the digital economy's infrastructure, and the evolution of the “Made in Saudi” mark from physical goods to the very digital platforms upon which commerce is built.

Media Contact: Press@salla.sa