3 min read
After years of building its presence through nine branches across Saudi Arabia, Zinco is bringing its expertise in home solutions into the digital world through Salla, creating one connected experience across its online store, mobile app, and physical branches.
Makkah – Zinco built its business offline first, through branches where customers could explore products in person and choose solutions for their homes and projects. Today, the Saudi brand is entering a new stage of growth by choosing Salla as its digital platform, bringing its long-standing expertise in lighting, sanitary ware, and electrical products into a fully integrated ecommerce experience.
The move reflects a wider shift among leading Saudi brands, which increasingly see ecommerce not as an additional sales channel, but as a natural extension of the business, connecting physical stores with digital touchpoints and giving customers greater flexibility in how they shop.
Zinco specializes in premium lighting, sanitary ware, switches, and sockets, with a portfolio of more than 5,000 products. Its range includes chandeliers, anti-glare lighting, smart lighting, faucets, basins, and solutions that help turn traditional homes into smart homes, responding to growing demand for more comfortable and efficient living.
The brand serves customers through nine branches across Riyadh, Jeddah, Khamis Mushait, Najran, Jazan, and Sabya, alongside its online store and mobile apps for iOS and Android. Together, these channels create a more connected experience between digital shopping and in-branch service.
By choosing Salla, Zinco gains access to an integrated technology infrastructure that brings together its online store, payments, shipping, and a wide range of integrations within one platform. This allows the team to focus on developing its product offering and improving the customer experience, while Salla supports the technical and operational side of ecommerce.
Mahmoud El Kholy, Store Manager at Zinco, said:
“We built our customers’ trust through our branches over many years, and it was important that the same level of trust carried through to our digital experience. We chose Salla because it gave us an integrated platform that enabled us to move into ecommerce without unnecessary complexity, while maintaining the quality of experience our customers already know.”
He added:
“Today, customers can explore thousands of products, purchase what they need, and access our services with ease, whether they visit one of our branches, shop through the online store, or use the mobile app.”
Nawaf Hariri, Founder and CEO of Salla, said:
“Salla is proud to be the digital partner for leading Saudi brands as they move from a traditional retail presence into ecommerce. Zinco’s journey shows how brands that have built their success through physical branches can expand their reach and deliver a more connected customer experience through one integrated digital platform.”
The partnership is an extension of Salla’s role in enabling the digital transformation of Saudi brands by providing the technology infrastructure they need to move from traditional retail into ecommerce, while preserving their identity and customer experience and accelerating their growth within Saudi Arabia and beyond.
About Zinco
Zinco is a Saudi brand specializing in premium lighting, sanitary ware, switches, and sockets. Its portfolio includes more than 5,000 products, ranging from chandeliers, anti-glare lighting, and smart lighting to faucets, basins, and smart-home solutions.
The company serves customers through its online store built on Salla, mobile apps for iOS and Android, and a network of nine branches across Riyadh, Jeddah, Khamis Mushait, Najran, Jazan, and Sabya.
About Salla
Salla is a leading Saudi ecommerce platform, the first ecommerce platform founded in the Kingdom and the largest in the Middle East, with more than 65,000 active subscribed stores and over SAR 45 billion in sales.
Salla enables merchants to create and manage their online stores through an integrated ecosystem that includes payments, shipping, inventory management, and marketing solutions, supporting business growth within Saudi Arabia and beyond.
