If you are looking for marketing phrases to attract customers, you must first ask yourself: why is it important to use catchy, impactful phrases in how to market a product and your services? And on what basis can you say that a phrase is among the marketing phrases that attract customers and truly possess the ability to influence their purchasing decisions? 

By using marketing phrases to attract customers in product descriptions and promotion, marketing phrases tend to guide customers toward the benefits of the product. If invested professionally and strategically based on the psychological needs of customers, they can strike a chord with potential buyers and influence their purchasing decisions.

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How Do We Think? How Are We Influenced?

Researchers asked a group of people whether they would choose to undergo surgery if the survival rate was 90%. Meanwhile, the other half was asked whether they would choose surgery given a 10% mortality rate. The surprising result was as follows:

A larger number of people were welcoming and willing to undergo surgery due to the positive framing and the high chance of survival, even though both pieces of information are mathematically identical.

This is tied to a core psychological concept: a strong bias toward things that appear more positive. We can leverage this to innovate ways to attract more attention to your brand with a simple step. Furthermore, there are several other triggers we will explore below, along with suitable examples showing how to leverage them effectively.

An Overview of Framing

Framing deals with how we make different decisions depending on how information is presented to us. When we make a decision, a whole host of factors come into play—consciously or subconsciously. In fact, the major impact of framing occurs because our brains use mental shortcuts via relative comparisons rather than absolute judgments. This means we know whether something is warmer or colder than before, but no one can lick their finger, hold it up on a warm day, and say:

"Oh, it's 26 degrees Celsius!"; there must be a comparison with something already seen or experienced, and this is what we can achieve when crafting marketing phrases to attract customers.

Examples |

Life-Enhancing Phrases

• Makes your life better.

• For a more delightful experience.

• Makes things easier for you.

• Simple and within reach. 

• Enhances your beauty.

Phrases with Genuine Promises

• Feel the difference with us.

• Real results.

• Perfection from start to finish.

• Try it yourself and see the difference.

How We Are Influenced by Descriptive Norms (DESCRIPTIVE NORMS) 

Put simply, the way others act greatly influences our subsequent behavior. Psychologically, these factors influencing our behavior are referred to as descriptive norms, and they can be leveraged when writing marketing phrases to attract customers. 

Experiment | Psychologists in the United States decided to test the effects of descriptive norms by seeing if they could prompt more people to reuse their hotel towels. They tested a descriptive norm message alongside an environmental message. The environmental message read along the lines of "Help save the environment, please reuse your towels," while the descriptive norm message stated that "75% of guests who stayed in this hotel reused their towels at least once during their stay." Surprisingly, the descriptive norm message outperformed the environmental message in its level of influence. However, when people were casually asked which message they thought would change their behavior, they prioritized the environmental one over the descriptive norm.

Examples |

Aesthetic Descriptive Phrases

• 90% of customers experienced immediate results after using the product. 

• Customers who tried the product described it as beautifully simple.

• A product inspired by … that impressed fashion enthusiasts.

The Impact of Social Norms (SOCIAL NORMS)

Most of us dislike thinking that others influence our decision-making process. The truth is that our automatic brains (System 1 thinking) constantly adapt our behaviors based on what we think others are doing. Don't worry! Herd mentality and conforming to group norms are very positive for your survival in various situations. You have likely relied on this in your past experiences just like most humans, and the time has come to leverage it when crafting marketing phrases to attract customers.

Examples |

• Recommended by experts.

• The customers' top choice.

Does Scarcity (SCARCITY) Manipulate Us?

People value things more when they believe they are scarce. When a resource is limited or rare and demand is high, people are more willing to pay higher amounts for a product or service, which can be leveraged when writing marketing phrases to attract customers.

There are several ways people use scarcity techniques to increase online sales. Some examples you might be familiar with include seasonal events, special collaborations, clearance sales, and more.

This works even if the scarce resource isn't actually rare. The diamond industry uses scarcity to maintain a high desire for diamonds. Although around 135 million carats are mined annually, a lot of them are stockpiled to keep prices and perceptions of scarcity at an all-time high.

Examples |

• Exclusive.

• Limited edition.

• Seasonal edition.

• Only a few left in stock.

Leveraging the Fear of Missing Out (FOMO)

One way to encourage customers to purchase products is to suggest that if they don't buy now, they might not get another chance. The perceived fear of missing out is particularly motivating because we are loss-averse by nature; we find losses twice as painful as gains are pleasurable. Therefore, indicating that an item is in limited supply makes us want it even more. In addition, setting a limit on the quantity people can buy increases the likelihood of purchasing more of the item, making it an extremely effective tactic in writing marketing phrases to attract customers.

Examples |

• Hurry, while stocks last.

• Last chance.

• You don't want to miss this / You can't miss this.

• For a limited time only.

• Offer ends soon.

• Sale ends soon.

• These are exceptional offers—don't miss out.

Make the Customer Feel Special

One of the winning cards is to make the customer feel important. The more unique they feel—whether through product quality or communicative behavior—the stronger their loyalty becomes. You can leverage this effective trigger in writing marketing phrases to attract customers.

Phrases that Enhance Exclusivity and Personalization

• A special discount for our customers.

• Great discounts for the first ten subscribers.

• We distinguish ourselves with the finest materials and products.

• These products were created especially for you to shine with.

• Because you deserve the best.