9 min read

Mohammed Al-Anazi
Product Manager at Salla
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Choosing an abaya store platform starts with your selling method: Are you offering ready-made abayas with sizes and colors, custom tailoring, or selling in a physical store and looking to expand online? The right platform helps the customer choose her abaya, pay for it, and sends you a clear order that is ready to process. Compare this entire customer journey and the full cost, then test a real abaya before making your final decision.
Imagine this scenario: A customer liked an abaya on your account and opened the store link. She found the pictures beautiful, but she didn’t know if "56" meant the length of the abaya or its size, whether the sheila (veil) was included, and when it would arrive. She returned to WhatsApp to ask, and then you started taking the order in the chat all over again.
Here, you have a beautiful storefront, but an important part of the sale still depends on you. Therefore, when looking for the best e-commerce platform, ask: What will my customer be able to accomplish by herself? And what will I know when the order arrives?
What does an abaya store platform actually need?
Start with a product from your current collection, then write down what is needed to sell it. A ready-made abaya needs the correct stock quantity for each size and color. As for custom tailoring, it needs easy-to-understand options, complete specifications, and a processing time that the customer knows before making the payment.
If you haven't decided on your supply method yet, review the comparison between tailoring abayas and buying ready-made first. Choosing a platform becomes easier when you know how you will fulfill the demand.
Your Selling Method | What do you test on the platform? |
|---|---|
Ready-made abayas | Sizes, colors, stock quantity for each option, and what appears when it is out of stock. |
Custom-tailored abayas | Collecting the required choices and measurements, showing the cost and processing time before payment. |
Selling via Instagram and WhatsApp | Opening the abaya link from mobile and completing the order easily, while keeping communication accessible. |
Retail store with an online store | Linking sales to inventory, determining where the order will be prepared, and handling exchanges. |
B2B (Selling to stores and companies) | Displaying the catalog, collecting bulk orders, and separating wholesale terms from retail. |
Write a "Need It Now" list and a "Might Need It Later" list. If you are starting with a small collection, product clarity, payment, and shipping are more important than buying add-ons you won't use for several months.
Start from the abaya page, then follow through to order preparation

1. Can the customer choose the abaya with confidence?
Open the page from your mobile phone. Zoom in on the fabric image, then look for the length, size, closure type, veil, and processing time. Don't just test if the information is there, but how easy it is to find while purchasing.
There is a difference between a size chart that explains the measurements, and the product options from which the customer chooses what she will buy. Having a beautiful chart is useless if you receive the order without the chosen size. Having a "Large" option is not enough if the customer doesn't know its actual dimensions.
2. Is the final price clear?
Try an abaya whose price changes with an add-on or modification, then monitor the price after selection and at checkout. The customer must know what she is paying for, and if there is an extra shipping cost, before confirming the order.
If you offer both ready-made and custom tailoring, test an order that combines both. How will you clarify the processing time? Will you ship both items together or in two batches? This is a business decision that the store experience must accommodate.
3. Does the order reach the person preparing it without needing extra explanation?
Ask someone else to prepare the test order relying solely on its details. Did they know the design, color, length, size, modifications, and address? If they needed to ask you for basic information, determine where that needs to be added so it comes through with the next order.
The best test for a platform: Can a new customer make a purchase, and can an employee prepare the order, without you having to be the link between every single step?
How do you compare platforms without getting lost in the features?
Use one abaya and identical tasks in each experiment. Record the result of each task clearly: "Success", "Needs setup", "Needs an extra app", or "Failed". Add the cost of any requirement that is not included in the basic subscription.
Add the abaya's photos, description, size chart, and options.
Set a small stock quantity for a single size, then test buying it when it is out of stock.
Complete an order from mobile using an available payment method.
Review the order details and shipment setup from the merchant dashboard.
Try a scenario that requires modifications or cancellation according to your workflow.
Ask support about the part you couldn't complete, and request its steps and cost.
Do not give ten minor features the same weight as a core feature that doesn't work. If you are selling from both a physical branch and the online store, testing inventory sync between them is a critical part of the decision.
Ready-to-send template to share your requirements with the platform provider
I have an abaya store that sells [ready-made / custom / both], and the current number of designs is [number]. Each design has options of [length, size, color, etc.], and I currently sell through [channels]. I need to test adding a product, buying it, preparing it, and understanding how to manage inventory options and modification requests. Please explain the required package, paid add-ons, and what requires separate setup. If I have a physical store, I also need to test integration with the POS system used there.
Replace the brackets with your store's information. A reply explaining how you can perform these specific tasks is much more useful than a long list of feature headlines.
How much does it cost to open an online abaya store in Saudi Arabia?
There is no single budget that fits everyone. Building the store is only a part of the abaya business setup cost, along with products, photography, packaging, and marketing. Even if creating the account is free, your chosen way of selling might require a paid package or services that have fees.
Cost Item | What should you ask about? |
|---|---|
Subscription and renewal | Which package includes the required tasks? And what is the cost to keep it running? |
Domain, theme, and apps | What is essential right now? And what renews with a separate subscription? |
Payment and shipping | What are the fees per actual transaction? And what part of it will you bear? |
Content and product preparation | Will you photograph and write the content yourself or hire a specialist? |
Operations | How much time do you need for reviews, packaging, customer service, and resolving errors? |
For a practical comparison, apply the same number of orders and order values to each option. Do not compare a basic subscription fee on its own to a total cost that includes apps, shipping, and extra services.
Salla allows you to start with the free Basic package, while online payment features are included in Salla Plus and above. Review the Salla packages comparison to choose what suits your operations. Starting for free does not mean that all store features or sales costs are free.
Why do we recommend Salla as an option for your abaya store?

Because the requirements you want to test have clear tools: Salla displays product options for size, color, and images, and provides size charts linked to products. This way, you can build a page that combines size descriptions and selections instead of leaving them in two separate chats.
For physical stores expanding online, Salla Point provides a way to link your point of sale with the online store. Test your branch needs, devices, and the required packages before deciding.
These are practical reasons that make Salla a choice worth trying for an abaya store in Saudi Arabia. Take your most representative product and apply the previous tests to it. You can start the comparison from Salla's abaya store solutions.
Create your abaya store on Salla and try your first product.
If you have an existing store, what should you review before migrating?
Keep a backup of your products, images, descriptions, codes, and stock quantities, and identify open orders and the links where customers come from. Ask about the data that can actually be migrated, and what needs manual handling, before setting a migration date.
First test a limited selection, then review inventory, orders, and key links. Make sure your team has a clear way to complete previous orders. Switching platforms should make the workflow clearer, not interrupt the progress of an order your customer has already paid for.
Frequently Asked Questions about choosing an abaya store platform
What is the best platform to open an online abaya store in Saudi Arabia?
The most suitable platform is the one that passes the test of your products, sizes, payments, shipping, and operations workflow. We recommend trying Salla for its product option tools and size charts, while reviewing the package and add-ons you need before making a decision.
How do I open a free online abaya store?
You can create an account on Salla and start with the free Basic package to set up your store. After that, compare actual selling requirements with the paid packages, especially online payments, custom domain, and add-ons. The cost of creating an account is different from the cost of setting up and running the business.
Do I need a developer to create an online abaya store?
Ready-to-use platforms help you set up products and the storefront using admin tools without building the website from scratch. You might need help with advanced customization or special integrations, so define your needs before buying a service you don't need to use right now.
Is a beautiful page enough to build an abaya-selling website?
You also need a selectable product, clear pricing and policies, functioning payment and shipping methods, and orders that come through with full details. A beautiful interface supports selling once the rest of the customer journey is ready.
Should I choose the highest package from the start?
Choose the package that meets your essential tasks now and allows for the expansion you need. If a necessary feature is only available in a higher package, calculate its value as part of the decision, and do not upgrade the subscription just for a large number of extra features.
Start today with a single abaya whose details you know well. If you succeed in taking it from the product page to an order ready for fulfillment, you will have a clear foundation to make your decision.
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