Seasons calendar
See the dates of selling seasons and merchant events in Saudi Arabia and the Gulf for 2026 and 2027 in Gregorian and Hijri, how long until each one, and open any season or event for the full details.
Singles' Day 11.11
Upcoming seasons
The start of the discount season — warm up before White Friday.
- Prepare gift bundles, packaging options, and gift cards.
- Use the occasion's search keywords in your product titles and descriptions.
Buying and spending behavior
Monthly demand across the Gregorian year — peaking in March.
An approximate relative index showing when demand peaks — not actual sales figures. Lunar seasons (Ramadan and the two Eids) move about 11 days earlier each year.
All selling seasons
Open any season for its Gregorian and Hijri dates and how to prepare your store.
2026
2027
Events & exhibitions for merchants
Key business events and direct-selling markets — open any one for dates, venue, audience, and why it matters.
Ready to sell every season?
Create your free Salla store and be ready before each season's demand peaks.
Frequently asked questions
What are the biggest selling seasons in Saudi Arabia?+
The biggest are Ramadan, Eid al-Fitr, Eid al-Adha, National Day, Back to School, and White Friday — the highest in sales volume across the year.
When is Ramadan 2026?+
Ramadan 1447 AH begins, by estimate, on 18 February 2026 and lasts until 19 March 2026. Hijri dates are estimates and are confirmed by the moon sighting.
Which events matter most for an online merchant?+
Biban Forum (SME flagship), Seamless Saudi Arabia (e-commerce and payments tech), and SIDMC (digital marketing and e-commerce) are the three most relevant to online-store owners.
How do I take payments if I sell at a market booth?+
With Salla Point (POS) you can take mada, Apple Pay, and card payments at your booth, and every sale is recorded in your Salla store with inventory kept in sync.
Are the Hijri dates confirmed?+
Gregorian dates for fixed occasions are confirmed, but Islamic occasions (Ramadan and the two Eids) have estimated dates based on the Umm al-Qura calendar and are confirmed by the moon sighting.