Every year, people look forward to National Day offers. Prices drop, storefronts change, and brands compete to create something worthy of a season that means a great deal to people.

But the value of an offer is not always measured by the size of the discount alone. Sometimes, the more important question is:

What has become more accessible because of this offer?

For someone thinking about starting a business, the answer can be much bigger than buying something at a lower price. The season itself creates a different kind of momentum in the market, giving merchants a clear context in which to test products, messaging, and marketing.

When we looked at purchasing behavior around National Day, that momentum appeared across a wide range of categories, not only products carrying the colors or symbols of the occasion.

That is one way to look at Salla’s 96th National Day offer: an opportunity to make entering ecommerce less expensive, give first-time merchants more guidance on how to start, and reduce part of the risk of that first attempt through a guarantee, while also giving eligible current and former merchants a way to benefit from the season.

That is why National Day brings one of Salla’s strongest offers of the year, not only because of the discount itself, but because of what it brings together:

• A lower subscription cost for those starting out

• A separate offer for eligible current and former merchants

• A practical guide for people who are unsure where to begin

• A first-five-orders guarantee that reduces part of the risk for eligible new merchants

The strength of the offer also creates plenty of questions.

Is the 50% discount available to everyone? What about current merchants? If I am on the Basic plan, do I count as new? What if I subscribed a few days ago? How does the discount work if I choose a two-year subscription? And does the five-order guarantee mean I receive a cash refund?

Check out the National Day 96 Offer

We answer those questions below.

But before getting into codes and conditions, there is something worth understanding first:

Why does this offer come at this particular time?

Why can the season be a good time to start?

No season can guarantee that a business will succeed, and a discount alone should never be the reason you decide to open a store.

But timing is part of commerce, and seasonal moments give new merchants something that can be difficult to create from scratch:

A market that is already moving.

Instead of launching a store and then wondering what your first campaign should be, a season arrives with changes in what people are thinking about, searching for, and buying.

Your product might be fashion, gifts, food, home products, or even something that does not look seasonal at first. But the way people use or need that product can change during a period like National Day.

That does not mean every business should wait for a season before launching.

It simply means that if you already have an idea you have been considering, the season can give you a clear moment to test, learn, and reach your first customer.

That is also what we saw in Salla’s National Day data. The momentum was not limited to one category. It spread across sectors connected to how people behave during the season, from fashion and gifts to food, gatherings, and home preparation.

You can explore this in more detail in our article: When the Country Celebrates… What Happens to Stores?

When the offer becomes part of enablement, not just a discount

Any company can offer a discount for National Day.

But companies that understand the role they play can ask a different question:

What can we make possible for people through this occasion?

For Salla, the answer connects directly to the role the platform was built around:

Enabling people to participate in commerce.

That is why Salla’s 96th National Day offer combines:

• Up to 50% off for eligible merchants starting out

• 30% off for eligible current and former merchants

• A first-five-orders guarantee for eligible new merchants, subject to the campaign terms

The offer runs from 7 September until the end of 30 September 2026.

Together, these elements create more value than simply reducing the subscription price.

The offer lowers part of the cost of entering ecommerce, gives existing merchants a way to benefit from the campaign, and reduces part of the risk involved in a first attempt.

Economic enablement does not always begin with a large company or a business employing dozens of people.

Sometimes it starts with someone who has a product, a skill, an existing shop, or an idea they have been postponing, and suddenly the cost of testing that idea becomes lower and the barrier to entering the market becomes easier to cross.

The real value of companies that understand the occasion they are participating in is that they do more than place National Day branding on an offer. They ask what they can make possible through it.

But reducing the financial barrier does not solve everything.

There is another barrier almost everyone who has thought about starting a business recognizes:

I don’t know where to begin.

The offer lowers the cost of starting. The starting guide reduces the uncertainty.

Someone may have a great idea but not know whether people will buy it.

They may have a product but not know how to price it.

They may have a skill that could become a source of income, but the path between “I know I can offer something” and “I received my first order” is still unclear.

That barrier does not appear in the subscription price.

It is the knowledge barrier.

That is where the Starting Guide completes the offer.

If the discount reduces the cost of entering ecommerce, the guide reduces the uncertainty around how to begin.

It takes you through the journey from choosing and testing an idea or product, to pricing, creating and preparing your store, setting up payments and shipping, marketing, and reaching your first order.

More importantly, the existence of an offer does not mean you need to rush into subscribing.

If you are still at the “I’m thinking about starting” stage, you can begin with the guide, understand and prepare your idea, and then use the offer when you know what your next step should be.

Enablement is not only about opening the door. It is also about helping someone understand what to do once they walk through it.

Start the guide: From idea to first order

That still leaves a third question, one that often becomes real only once the store is ready: What if I actually start and still cannot make a sale?

What happens after you start? That is where the first-five-orders guarantee comes in

This is the third part of the offer.

An eligible new merchant using the 50% offer does not only receive a lower subscription cost and a guide explaining how to start.

They are also covered by the first-five-orders guarantee, subject to the campaign terms.

That gives the offer a different meaning from a traditional discount.

The discount ends once you pay. The guide helps explain what to do. The guarantee extends beyond the store launch and connects to the first commercial outcome almost every new merchant is trying to reach:

Moving from having a store to receiving real orders.

The guarantee does not mean that Salla guarantees your store will receive five orders, and it is not a promise of sales or business success.

If the store has not achieved five eligible orders by 1 December 2026, an eligible merchant can request to use the guarantee during the specified period and according to the campaign terms.

The amount paid for the subscription after the discount is returned as credit to the merchant’s Salla store wallet, not to their bank account.

For an order to count toward the five, it must:

• Be a genuine order from a real customer

• Be paid electronically through a payment method supported by Salla

• Not be cancelled or refunded

• Not be a test or fake order

• Not result from the merchant purchasing from their own store

If the store does not reach five eligible orders, the merchant can request the guarantee through Salla’s approved support channels within 14 days from 1 December 2026, subject to the official campaign terms.

The idea now becomes clearer:

The offer reduces the cost of entry, the starting guide reduces uncertainty, and the guarantee reduces part of the risk of the first attempt.

The next question is:

Which part of the offer applies to you?

Why is there one offer for new merchants and another for current merchants?

Because enablement does not end when a merchant opens a store.

Someone entering ecommerce for the first time faces different barriers from someone who is already selling.

A new merchant may be dealing with the initial cost, uncertainty about what to do, and the fear of trying something they have never done before.

That is why eligible new merchants receive the higher campaign discount, 50%, together with the first-five-orders guarantee under the campaign terms.

A current merchant has already moved beyond the question of “Should I start?”

Their questions are different:

Should I renew?

Should I move from a monthly subscription to a longer term?

Do I need a higher plan that better fits the stage my store has reached?

Can I lower the cost of a decision I was already planning to make?

That is why there is a second route for eligible current and former merchants with a 30% discount.

The occasion is the same, but the value of the offer depends on where each merchant is in their journey.

For someone new, the opportunity may be making it easier to enter ecommerce.

For someone already selling, it may be making continuation or the next stage of growth less expensive.

50% or 30%? Find out which offer applies to you

This is the part that has caused the most confusion.

The short answer is:

Salla’s 96th National Day offer is not only for new merchants.

There is one route for merchants who have never subscribed to a paid Salla plan, and another for eligible current and former merchants.

There is one important point to clarify here:

Choosing a two-year subscription does not mean there is a separate offer.

If you are eligible for the 50% discount, it can be applied when choosing a one-year or two-year Plus or Pro plan.

Likewise, merchants eligible for the 30% discount can use it according to the subscription length and eligibility conditions included in the campaign.

Put simply:

Your status determines the discount percentage. The subscription term is the duration you choose from the eligible options.

Check the right offer for you

What is the Salla National Day discount code for new merchants?

For this campaign, a new merchant is someone who has never previously subscribed to a paid Salla plan.

That means if your store is currently on the Basic plan and you have never subscribed to a paid plan, you still fall under the campaign definition of a new merchant, provided you meet the remaining eligibility requirements.

If eligible, you can use code ND96 to receive 50% off a one-year or two-year Plus or Pro subscription.

You are also covered by the first-five-orders guarantee, subject to the terms explained above.

If you have previously subscribed to a paid plan, creating a new store or account does not restore eligibility for the new-merchant offer under the campaign rules.

If you do not yet have a Salla store and you are ready to start, you can create your online store on Salla for free and then choose the offer that applies to you.

What is the Salla National Day discount for current merchants?

Seeing 50% off may make a current merchant assume the campaign does not apply to them.

But eligible current and former merchants can receive 30% off using code SND30.

This includes:

• Monthly subscribers moving to an annual or two-year subscription

• Annual subscribers who have entered the renewal period

• Merchants whose subscription has expired and who want to resubscribe

Renewing from monthly to monthly is not included.

The value of the offer depends on where each merchant is in their journey.

For a new merchant, the opportunity may be reducing the cost of trying ecommerce for the first time.

For an existing merchant, it may be reducing the cost of a subscription they were already planning to renew, moving to a longer term, or upgrading when that makes sense for the needs of the store.

Eligibility, renewal, and upgrade: What do they mean for you?

Eligibility refers to the conditions that determine who can use the offer.

The existence of a discount code does not mean it automatically applies to every account or subscription type.

Renewal means extending your existing subscription when it becomes eligible for renewal.

For this campaign:

• Monthly subscribers can renew when there are five days or fewer remaining

• Annual subscribers can renew when there are 14 days or fewer remaining

Upgrade means moving to a longer subscription term or a higher plan based on the options available to you.

This means merchants do not always need to wait until their subscription expires before making a change that better fits their store.

The most important rule is not to begin with the question:

How much will I save?

Ask this as well:

Is the plan and subscription length I am choosing actually what my store needs?

A discount becomes more valuable when it reduces the cost of a decision that already makes sense for your business, not when it pushes you toward something you did not need.

Frequently asked questions about Salla's National Day 96 Offer

When does the 96th National Day offer start and end?

The offer is available from 7 September through the end of 30 September 2026.

What is the Salla discount code for new merchants?

ND96

Eligible merchants receive 50% off when subscribing to a one-year or two-year Plus or Pro plan.

What is the Salla discount code for current merchants?

SND30

Eligible current and former merchants receive 30% off, subject to the campaign terms.

I am on the Basic plan. Do I count as a new merchant?

Yes, if you have never previously subscribed to a paid Salla plan and meet the remaining eligibility requirements.

Does the National Day offer include monthly-to-monthly renewal?

No.

It does include eligible merchants moving from a monthly subscription to an annual or two-year subscription.

Do I have to wait until my subscription ends before using SND30?

Not necessarily.

If you are within the specified renewal period, or moving to a longer term or higher plan under the campaign conditions, you may be able to use the offer before your current subscription ends.

Is the remaining time on my subscription added when I renew early?

Yes.

The remaining subscription period is added to the new term when renewing early.

What happens to the amount I already paid for my monthly subscription if I move to annual?

The 30% discount applies to the new subscription based on the amount shown at checkout.

The amount previously paid for the monthly subscription is not returned to the wallet.

I used a coupon on a previous subscription. Does that prevent me from using this offer?

Not automatically.

You may still be eligible for SND30 if you meet its conditions.

However, the campaign coupon cannot be combined with another discount or offer in the same purchase.

Can I pay with Tabby or Tamara while using the discount?

Yes, if Tabby or Tamara appears as an available payment option at checkout, you can use it with the discount applied.

Does the first-five-orders guarantee apply to current merchants?

No.

The guarantee is only for new merchants using the 50% offer.

Is the guarantee amount returned to my bank account?

No.

If the guarantee conditions are met, the amount you paid after the discount is returned as credit to your Salla store wallet.

What should I do if the system rejects my coupon even though I am eligible?

First check:

• That you are using the correct code

• The plan and subscription duration

• Your subscription status

• Whether you are within the renewal period

If the issue continues, contact Salla Support with your store number and a screenshot of the error so your case can be reviewed.

Where should you start?

Not everyone reading this article is at the same stage, so it does not make sense to send everyone to the same next step.

If you are a new or existing merchant and want to understand which offer applies to you, start with the 96th National Day offer page and review the details before subscribing.

If you have an idea or want to start a business but are still asking “What should I sell?” and “How do I begin?”, start with the Starting Guide: From idea to first order.

Do not rush into subscribing simply because there is a discount.

Use the guide to understand and test your idea, prepare your product and store, and then use the offer when your next step becomes clear.

If you are already past that stage, know what you want to sell, and are ready to launch, you can create your store on Salla and use the offer that applies to your situation.

National Day is an opportunity to participate, and enablement is one way to do it

During a season people look forward to every year, companies can participate in many different ways.

An offer can be nothing more than a temporary reduction in price, or it can connect to the role a company plays throughout the year.

For a platform at the heart of commerce, one way to participate in National Day is to make commerce more accessible to people who want to start, while supporting those who have already started to continue and grow.

That is where all the pieces come together:

A season that creates market momentum.

An offer that reduces part of the cost of starting or continuing.

A guide that reduces the uncertainty of beginning.

And a guarantee that reduces part of the risk of the first attempt.

None of that means the offer or the season alone will create a successful business.

The product, pricing, customer experience, marketing, and operations remain the merchant’s responsibility.

Enablement does not mean promising someone success.

It means giving them an opportunity, knowledge, and tools that help them try for themselves.

So perhaps the final question around Salla’s 96th National Day offer is not only:

How much did you save?

It is also:

What will you do with the opportunity that has just become more accessible?

Benefit from Salla’s 96th National Day offer

For the exact legal details on eligibility, the guarantee, and use of the campaign, review the terms and conditions for Salla’s 96th National Day offers.