Enabled a tool? Record the baseline first (CVR, AOV, repeat orders) from your store reports, then compare two weeks later — numbers decide, not impressions.
900+ apps and integrations extend your store: marketing and messaging tools, review programs, ad integrations and more — install what serves your goal from the dashboard's App Store.
اختر هدفك — تحويل أعلى، سلة أكبر، عملاء يرجعون، زوار أكثر — وشوف أدوات سلة التسويقية التي توصلك له خطوة بخطوة.
Visitors don't buy — Conversion rate (CVR)
The goal: turn more visitors into buyers — by removing checkout friction, recovering hesitant shoppers, and breaking the first-order barrier.
Quick checkout
A shortened checkout that completes the order in as few steps as possible. Every extra checkout step loses buyers — cutting steps directly lifts completion rate.
From the dashboard open “Marketing” then “Quick checkout”.
Enable it and review the available checkout-experience settings.
Place a test order from your phone and confirm it completes smoothly.
Abandoned carts
Follow up with customers who added products but didn't finish checkout. These shoppers reached the last step — recovering even a share of them is the fastest sales lift with zero new traffic.
From the dashboard open “Marketing” then “Abandoned carts”.
Review current abandoned carts to see the size of the missed opportunity.
Enable reminder messages — optionally attach a coupon to nudge completion.
Track recovered carts weekly and tune the message or incentive.
Coupons
Discount codes you create and control — conditions, duration, usage. A first-order coupon breaks new-customer hesitation; a time-limited one creates “now, not later”.
From the dashboard open “Marketing” then “Coupons” and create one.
Set the discount type, value, and conditions (minimum order, duration, usage cap).
Share the code on your channels — one code per channel so you know which sells.
Bank offers
Offers tied to specific bank cards, shown inside the checkout experience. An extra incentive at the exact decision moment — checkout — reducing last-second hesitation.
From the dashboard open “Marketing” → “Offers” → “Bank offers”.
Review the available offers and enable what fits your customers.
Grow basket size — Average order value (AOV)
The goal: lift the value of each order — same customer, same visit, bigger total: conditional offers, bundles, and cashback that rewards larger purchases.
Conditional cart offers
Offers that trigger automatically when the cart meets a condition you set (amount or quantity). “Add SAR 50 more and get…” gives the customer a direct reason to raise their own order value.
From the dashboard open “Marketing” → “Offers” → “Cart offers”.
Set the condition (minimum amount or item count) and the reward (discount, shipping, gift).
Set the threshold slightly above your current average order — that's the number you're moving.
Watch AOV in your store reports before and after the offer.
Special offers
Promotions and discounts on the products or categories you choose, for a period you choose. A “buy two” or complementary-collection promo pushes a second item into the cart instead of one.
From the dashboard open “Marketing” then “Offers” and create a new offer.
Pick products your customers usually buy together and bundle them into one offer.
Give the offer a clear end date — open-ended promos lose their pull.
Cashback offers
The customer earns back a share of their order as store credit. It rewards a bigger order now and gives a reason to return later — AOV and retention in one.
From the dashboard open “Marketing” → “Offers” → “Cashback”.
Set the cashback percentage and its earning conditions.
Surface the offer on product pages and channels so customers know before checkout.
The goal: the second and third purchase — loyalty, well-timed reminders, and credit that pulls customers back. Selling to an existing customer beats winning a new one.
Loyalty programs
Points and rewards customers earn with each purchase and redeem in your store. Accumulated points make the next purchase from you effectively cheaper than anywhere else.
From the dashboard open “Marketing” then “Loyalty programs”.
Define how customers earn points and what they redeem them for.
Make the first reward reachable — a months-away reward motivates no one.
Reorder reminders
Automatic reminders when it's time to repurchase a regularly consumed product. For consumables (coffee, perfume, care) a well-timed reminder turns one order into a de-facto subscription.
From the dashboard open “Marketing” then “Reorder reminders”.
Pick your consumable products and their typical usage period.
Enable reminders and watch repeat orders in your reports.
Customer wallet
In-store credit customers can spend with you. Credit sitting in a customer's wallet is deferred sales at your store — not your competitor's.
From the dashboard open “Marketing” then “Customer wallet”.
Enable it and use it for refunds and rewards instead of bank transfers.
Customer groups
Segment customers into groups (top buyers, new, inactive…). One message to everyone moves no one — a tailored offer per segment (win back inactives, reward loyals) does.
From the dashboard open “Customers” then “Groups”.
Create groups by buying behavior: loyal, new, lapsed.
Send each group a different offer or coupon and compare response.
Campaigns & retargeting
Campaigns that re-reach your past customers and visitors. Someone who visited or bought before is closer to buying than a stranger — retargeting them is cheaper and converts higher.
From the dashboard open “Marketing” then “Campaigns”.
Start with a retargeting campaign to existing customers with one clear offer.
Get more visitors — New traffic & sales
The goal: open channels that bring new visitors and buyers — ads run from your dashboard, affiliates who sell for a commission, and free channels like Mahally and your blog.
Salla Ads
Create and manage ad campaigns across platforms from inside your Salla dashboard, with an audience manager and tracking tools. Campaigns launch from where your products and data already live — no platform-hopping, with store-linked tracking.
From the dashboard open “Marketing” then “Salla Ads”.
Connect your ad channels from the linking & tracking tools.
Build your audience in Audience Manager and start with one campaign, one clear goal.
Before spending, sanity-check your expected return with the ROAS calculator in Merchant Tools.
Affiliate marketing
Marketers share your store link and earn a commission per sale they bring. You pay only for actual sales — zero risk to your marketing budget.
From the dashboard open “Marketing” then “Affiliate”.
Set a commission your margins can sustain and marketers find worthwhile.
Verify the margin first with the profit-margin calculator in Merchant Tools.
Influencers
Manage influencer collaborations with a unique tracked link per influencer. The unique link shows each influencer's exact sales — so you know who's worth repeating.
From the dashboard open “Marketing” then “Influencers”.
Create a unique link for each influencer you work with.
Compare each link's sales before renewing any collaboration.
Mahally
Salla's free local marketing channel that puts your products in front of local shoppers. Extra visitors with zero ad budget — a free channel linked directly to your store.
From the dashboard open the “Mahally” channel.
Enable it and make sure your products have clear photos and names — they're your storefront there.
Store blog
A blog inside your store for content that serves customers and attracts search traffic. Every article answering a real customer question is a permanent free door from Google.
From the dashboard open “Marketing” then “Blog”.
Write about the questions customers actually ask before buying.
Link each article to its related products.
Marketing calendar
Schedule and manage your marketing campaigns from one place. Seasons (Ramadan, White Friday…) are the year's sales peaks — merchants who prepare weeks early win them.
From the dashboard open “Marketing” then “Marketing calendar”.
Plan upcoming seasonal campaigns early — see the seasons calendar in Merchant Tools for the dates.
الأسئلة الشائعة
ما هي أدوات التسويق المتوفرة في سلة؟
تشمل لوحة تحكم سلة أدوات تسويق مدمجة: الكوبونات، والعروض الخاصة وعروض السلة، واسترجاع السلات المتروكة، وبرامج الولاء، وتذكيرات إعادة الشراء، ومحفظة العميل، وإعلانات سلة، والتسويق بالعمولة والمؤثرين، وقناة محلي المجانية، والمدونة — إضافة إلى متجر تطبيقات يوسّعها.
كيف أرفع نسبة التحويل في متجري؟
ابدأ بثلاث خطوات من لوحة التحكم: فعّل الدفع السريع لتقليل خطوات الشراء، وفعّل رسائل السلات المتروكة لاسترجاع المترددين، وأنشئ كوبونًا لأول طلب يكسر تردد العميل الجديد.
كيف أزيد متوسط قيمة الطلب (السلة)؟
استخدم عروض السلة المشروطة («أكمل مبلغ كذا واحصل على…») بشرط أعلى بقليل من متوسط طلبك الحالي، واجمع المنتجات المتكاملة في عروض خاصة، وفعّل الكاش باك لتحفيز الطلب الأكبر.
كيف أخلي عملائي يشترون مرة ثانية؟
فعّل برنامج ولاء بمكافأة أولى قريبة المنال، وتذكيرات إعادة الشراء للمنتجات الاستهلاكية، وقسّم عملاءك إلى مجموعات ووجّه لغير النشطين منهم عرض استرجاع مخصصًا.
هل إعلانات سلة تغني عن مدير إعلانات المنصات؟
إعلانات سلة تتيح إنشاء الحملات وإدارتها وربط قنواتك وتتبّعها من داخل لوحة تحكم متجرك مباشرة — ابدأ بها لأنها مرتبطة بمنتجاتك وبياناتك، وقِس العائد قبل زيادة الميزانية.
