Since 1998, Aani & Dani has been bringing premium chocolates and sweets to customers across Saudi Arabia. Now, under its new **Kingdom of Happiness** identity, the brand is taking that experience online with Salla.

A strategic partnership that expands the Salla ecosystem beyond ecommerce into physical retail, supporting its vision to shape the future of commerce and help brands reach customers wherever they choose to shop.

The acquisition supports Salla's direction toward building more integrated financial and technical capabilities, enabling merchants to accept payments locally and globally, across digital and physical commerce channels.

A Saudi fragrance icon with seven decades of heritage, Al Majed for Oud is taking its next chapter online with Salla. As the first specialized oud and perfume company to list on the Saudi Exchange Main Market, the brand is strengthening its digital presence as it prepares to reach new markets and new customers.

Salla participated in LEAP East in Hong Kong as part of the Saudi delegation, following an invitation from the Ministry of Communications and Information Technology, to showcase Saudi Arabia’s ecommerce ecosystem and explore new opportunities for Saudi merchants to expand into East Asian markets.

A trusted name in Saudi wardrobes since 1987, Al-Aseel is now bringing its thobes and essentials online through Salla.